1 Luxury Brand is So Desperate to Tap into the $34 Billion Anime Merchandise Market They May Have Paid Good Money for Their Logo to Make it to Eiichiro Oda’s Manga Ahead of Official Collaboration


From Doraemon x Gucci to Coach x Naruto, there have been a number of luxurious manufacturers which have collaborated with iconic anime previously. However much more fascinating is the upcoming collaboration between the French luxurious model Lacoste’ and the enduring manga One Piece written by Eiichiro Oda.

Luffy in a nonetheless from One Piece | Credit score: Toei Animation

With a $34 billion market dimension, the anime merchandise business is alleged to broaden globally within the coming years. For sure, its market’s development runs parallel with the recognition of the anime business. And whereas the French model’s collaboration with the favored manga isn’t a shock, it solely displays the latter’s reputation all through the years.

Cult reputation of Eiichiro Oda’s One Piece

One Piece is without doubt one of the most iconic and in style mangas of all time. Written by Eiichiro Oda, it has received a number of accolades and awards together with the Guinness World File for most-published manga, the Japan Cartoonists Affiliation Award, and the Finest Persevering with Collection at Crunchyroll Anime Awards 2024.

Iñaki Godoy as Monkey D. Luffy
Inaki Godoy as Luffy within the Stay Motion collection | Credit score: Netflix

Moreover, the success of this manga made the writer certainly one of the richest manga-ka in the industry as he continued to work relentlessly on this challenge. Apart from, the anime has turn into a cult favourite a lot in order that the manga was tailored right into a live-action collection and was launched in August 2023. The live-action collection options Inaki Godoy as Luffy and Emily Rudd as Nami.

Along with that, it had a significant cultural affect which was evident when a real-life duplicate of the ship Thousand Sunny from the collection was positioned in Huis Ten Bosch Theme Park in Nagasaki. On high of that, Las Vegas formally welcomed a theme cafe dedicated to the series in Could 2024.

Lacoste’s hidden reference in Eiichiro Oda’s manga One Piece

One Piece has had a number of collaborations with luxury brands like Puma, Gucci, Adidas, and lots of extra. And whereas it might not be unusual contemplating the manga’s reputation, its latest collaboration with Lacoste was hinted at within the manga even earlier than the collaboration.

Lacoste reference in Eiichiro Oda's One Piece
A crocodile character within the manga carrying a Lacoste shirt | Credit score: Shueisha

Chapter 1106 of the manga featured a crocodile stylized as a manga character who resembles the enduring crocodile mascot of the French model Lacoste. This additional hinted at a future collaboration between the posh model and the anime franchise. The collaboration was confirmed on 2nd August 2024 by the One Piece Employees on Instagram.

From hoodies and T-shirts to socks and caps, this capsule assortment by Lacoste will characteristic a number of illustrations of the manga. The employees additionally confirmed that this assortment will probably be accessible for buy on Lacoste’s web site in addition to in retail shops. AnimeTV featured one of many Lacoste x One Piece t-shirts with Oda’s illustrations on their Twitter.

Furthermore, this collaboration additionally hints at Lacoste’s curiosity in delving additional into the anime merchandise enterprise contemplating its market dimension. Other than Lacoste, One Piece additionally collaborated with Uniqlo to rejoice its twenty fifth anniversary the place the t-shirts featured a number of main arcs from the anime together with Alabasta, Marineford, and Egghead.

Whereas this is without doubt one of the many collaborations of the enduring manga with a number of luxurious manufacturers, it most actually isn’t the final contemplating its reputation and cult following as an iconic anime and manga.

One Piece is on the market for streaming on Crunchyroll




Leave a Reply

Your email address will not be published. Required fields are marked *