14 UX Design Examples for Inspiration

What Is Good UX Design?

Good UX design creates seamless and optimistic experiences to your web site guests. And may maintain guests in your web site longer, which can improve conversions.

On this information, we’ll present you some UX design examples in ecommerce, know-how, and different industries. However first, be sure to perceive what this apply entails.

For probably the most half, good UX design is about:

• Usability: Your web site, app, or product ought to be simple to make use of and perceive. On web sites, prospects ought to be capable of entry essential pages in three clicks or much less.
• Performance: Your product, service, or interface ought to fulfill its supposed goal. With little to no distracting components.
• Attractiveness: Your web site or cell app ought to be visually interesting. So it could go away a long-lasting impression on customers and maintain your model prime of thoughts.
• Searchability: Guests ought to be capable of shortly discover what they want in your web site. That is why it is essential to make your search bar outstanding and add useful options, like a magnifying glass icon and filtering choices. 
• Accessibility: Your web site (or merchandise) ought to be accessible to everybody, together with customers with disabilities. 
• Credibility: In UX design, credibility refers back to the diploma to which an internet site, product, or service instills belief and confidence.

14 Inspiring UX Design Examples

Now, let’s take a better take a look at a number of the greatest examples of UX design.

We’ll additionally concentrate on web sites with an awesome consumer interface (UI).

1. Apple: Minimalist & Interactive Components

Apple’s website contains a minimalist design with interactive visible components.

It really works properly due to the next design decisions:

• The web site is straightforward to navigate with an intuitive navigation menu
• The buttons are all practical
• All the photographs are high-quality and attention-grabbing
• The branding all through the web site is constant
• The web site contains a high-contrast colour palette and readable fonts

For instance, you need to use the slider on the iPhone 15 product page to match totally different cellphone colours. Or click on a button to zoom in on the cameras.

And you may clearly see the navigation menu (and its contents) on each web page:

2. Netflix: Intuitive UX & Personalised Recommendations

Netflix lets you browse 1000’s of flicks and TV collection with out feeling overwhelmed. By providing you with a customized expertise.

Listed below are some notable UX design options:

• Netflix’s web site has a clear interface that’s simple to navigate
• The Netflix algorithm presents customized suggests, primarily based on consumer habits
• Netflix retains issues fascinating by presenting new content material first
• The buttons are all helpful and intuitive

For instance, Netflix presents “New Releases” on the prime of the homepage.

And presents customized strategies beneath “Prime Picks for [User].”

3. Zappos: Searchability & Personalization

Zappos is likely one of the greatest UX design examples within the ecommerce area. They use breadcrumb navigation to make buying a breeze.

Different key options embrace:

• Superior filters for a hassle-free buying expertise
• High quality product pictures taken from totally different angles
• Personalised suggestions, reminiscent of associated gadgets and complementary outfits 
• Web page zoom for elevated accessibility 

Zappos’s website additionally contains a search bar on every web page. And an intuitive menu that lets patrons discover what they want in a pinch.

The net retailer additionally shows buyer critiques, which construct belief and credibility. 

4. Spotify: Customized Playlists for Music Aficionados 

Spotify is like Netflix for music. Customers can browse 1000’s of songs and podcasts, create playlists, and seek for content material.

• Its web site options high-color distinction, massive buttons, clear labels, and different accessibility options
• It additionally has a transparent visible hierarchy, permitting customers to change between playlists, uncover new songs, and take the specified motion (e.g., embed playlists)
• The daring typography and vibrant colours contribute to the model’s visible storytelling

The platform gives customized suggestions primarily based on the consumer’s location, preferences, and shopping historical past. These options improve the consumer journey, permitting for extremely customized experiences.

One other cool function is Spotify Wrapped, an annual marketing campaign centered on the listening moments that outlined the yr. It leverages consumer information to show shoppers’ listening histories.

The acquainted “story” format and customers’ capability to simply share their favourite music with mates drive engagement and model consciousness.

5. Trello: Customized Workflows for Seamless Collaboration

Trello allows customers to personalize workflows. They’ll create to-do lists, handle tasks, assign duties, and grant permissions.

The platform stands out on this planet of UX design for its emphasis on consumer management. It permits for customized digital experiences and streamlined performance.

• Its clutter-free interface streamlines the consumer journey, eliminating distractions 
• The drag-and-drop performance makes it simpler to customise your dashboard
• Placeholder textual content takes the guesswork out of navigating the interface

Consider Trello as a whiteboard the place you possibly can visually manage duties and collaborate along with your crew. Its interface makes it simpler to interrupt down advanced tasks into smaller chunks and keep forward of deadlines.

6. Nike: Visible Buying Experiences for World Prospects

Nike‘s web site is extremely visible. It makes use of life-style product pictures that immerse prospects within the model’s universe.

The photographs are vivid and real looking. Making it simple for potential prospects to think about themselves sporting Nike’s merchandise.

Different key options that make it among the finest UX design examples are the next:

• Nike’s web site has a clear, minimalist structure in impartial colours, making the merchandise pop
• Its product pages present all the data you could place your order 
• The model recommends merchandise that complement the merchandise you wish to purchase that will help you construct your outfit

Nike additionally leverages user-generated content material to determine belief and information buyer selections.

Its product pages function a bit the place patrons can see how others put on their merchandise.

7. Airbnb: A Excellent Mixture of Perform and Aesthetics 

Airbnb’s design incorporates interactive components for a dynamic consumer expertise. 

As an illustration, it has a map function that permits vacationers to see the realm of every itemizing. Customers can zoom in or transfer the map with the mouse to point out new listings.

Different notable components embrace:

• A user-friendly interface that permits customers to search out the listings they need
• Personalised suggestions primarily based on search historical past and site
• Intuitive search and filters that enable customers to solely see listings that they’re fascinated by

The web site’s search and filtering choices are top-notch. Customers can seek for lodging by date vary, class, accessibility options, and different standards. 

Airbnb places customers on the middle of the design course of. The autocomplete operate, intuitive search, and customized suggestions make reserving simpler and quicker, irrespective of their language or technical expertise.

8. H&M: Seamless Navigation and Superior Filtering Choices 

H&M allows customers to go looking by product class, reputation, exercise, and different standards straight from the homepage.

Its web site is a primary instance of excellent UX. Along with a clear, trendy design, it options:

• Excessive-quality product pictures with zoom-in performance
• Person critiques and rankings, which function social proof 
• Customized suggestions primarily based on shopping historical past and former purchases
• Visitor checkout in order that customers don’t must sign up to purchase
• Visible search (obtainable on the H&M app)

The mega menu, which organizes a variety of things, is the first type of navigation.

Breadcrumbs enable customers to see their location and transfer between retailer classes and ranges. These components function a secondary type of navigation.

Such options exhibit glorious info structure and merchandise labeling.

The end result? Customers can shortly select from 1000’s of merchandise with out getting misplaced. Or overwhelmed.

9. Zoom: Video Calling Made Simple

Zoom makes video calling simple for all customers, together with these with disabilities or restricted technical know-how. Some notable options on this space embrace:

• Caption translations 
• Display screen reader assist
• Keyboard navigation
• Darkish mode

Its interface simplifies digital conferences by means of using navigation buttons and icons. As soon as logged in, you’ll see three choices on the fitting aspect on the display screen: 

• Host a gathering
• Schedule a brand new assembly
• Be part of a gathering

Due to this function, you do not have to browse your complete web site or app to determine how one can get began.

You can too swap to focus mode to cut back distractions throughout video calls. 

For a customized expertise, customise the toolbar inside the app by clicking “Extra:”

10. Tesla: Minimalism & Performance 

Tesla catches the attention with its web site’s minimalist aesthetics and clear traces. 

Under are some options that set the model aside by way of UX:

• The homepage has minimal textual content, shifting the emphasis to the product
• The clear and outstanding call to action (CTA) buttons present customers what motion to take subsequent
• The interactive quiz helps prospects select a automobile mannequin that meets their wants 
• Some product pages have autoplay options for a extra partaking consumer expertise

The homepage options the corporate’s newest product releases together with two CTA buttons:

The principle navigation menu is simply as easy, providing fast entry to desired info.

Tesla’s product pages function real looking photos, movies, and smooth-scrolling slides. These visible components have a futuristic really feel, reflecting the model’s concentrate on innovation.

11. Duolingo: Robust Visible Design & Excessive Interactivity

The Duolingo web site’s playful interface aligns with the model’s message: Studying a language could be enjoyable. What makes it stand out is using animations. 

Different UX options to be aware of embrace:

• Automated translation of its internet pages primarily based on the consumer’s location
• Seamless signup course of 
• Gamification components
• Immediate suggestions 
• Adaptive studying system

As soon as logged in, you will have entry to a visible studying platform with interactive components.

Plus, you obtain immediate suggestions and might observe your progress in actual time. 

The platform additionally leverages gamification to drive engagement.

As an illustration, learners can compete for a spot on the leaderboard. Plus, they will take part in each day quests to earn rewards.

This degree of interactivity simplifies studying a language, reduces cognitive load, and enhances the consumer expertise.

12. Dropbox: Simplicity & Ease of Use

The Dropbox web site’s interface appears fundamental at first look. For instance, the homepage has only some photos and is not visually spectacular. However its simplicity contributes to its enchantment.

Aside from that, the corporate’s web site gives the next:

• Visible icons for importing information, creating folders, enhancing PDF information, and extra
• A outstanding search bar that lets you simply discover the information you want
• Integration with different apps for tremendous performance 
• Simple-to-navigate menus

On the homepage, you’ll see social proof: “Be part of over 700 million registered customers who belief Dropbox.” Subsequent, there is a clickable CTA button to discover a plan.

The remainder of the homepage exhibits the app’s options with out overloading customers with pointless particulars.

The Dropbox dashboard is as intuitive and straightforward to navigate as the remainder of the web site.

There is a essential navigation menu on the left. There’s additionally a search bar on the prime and visible icons for importing information, enhancing paperwork, and different duties.

Each component has a goal, guiding customers to finish their desired duties.

Plus, you possibly can effortlessly apply search filters, zoom out and in of your pictures, and bookmark information.

13. Headspace: Accessibility at Each Touchpoint 

Headspace meets all the factors for nice UX design: simple navigation, good readability, high-contrast colours, and accessibility options—simply to call just a few.

A few of its key options embrace: 

• Descriptive classes, like “Meditation,” “Sleep,” and “Psychological Well being” 
• Immediate suggestions after every meditation and all through the consumer journey
• Superior filters (e.g., kind meditations by size, goal, or talent degree)
• Buyer critiques, rankings, and different social proof
• Massive CTA buttons
• Massive, readable fonts 
• Visually interesting structure 

The data on its homepage is organized into easy-to-navigate classes primarily based on customers’ pursuits.

If you wish to be taught extra about psychological well being, click on that part within the navigation bar to see the obtainable assets. From right here, you possibly can entry a digital library, hearken to podcasts, or learn professional suggestions.

Every web page has clear CTA buttons that inform you what to do subsequent. The identical goes for the consumer interface, which guides customers by means of the several types of meditation, breathwork, and mindfulness strategies.

Much like Duolingo, Headspace leverages gamification to interact customers. Its interactive options personalize your expertise whereas including a enjoyable component.

Additional studying: 30 Attention-Grabbing Call to Action Examples

14. Calm: Shade Selections That Reinforce the Model’s Mission

Calm leverages colour psychology to instill a sense of tranquility and draw the consumer in. As an illustration, the dominant colour—blue—evokes calmness and serenity. 

Its web site is likely one of the greatest UX design examples within the psychological well being area, mixing aesthetics and performance. We had been significantly impressed with the next components:

• The minimalist navigation menu
• Readable fonts
• Excessive-contrast colours
• Seamless registration
• Descriptive photos for every kind of meditation
• Constant colour palette

Calm’s web site additionally options clear CTA buttons that information you towards the specified motion.

Plus, it shows social proof to determine credibility. 

For instance, the homepage has a bit known as “Trusted by the perfect within the enterprise.” Right here you possibly can see the publications that really helpful or reviewed the app.

Elevate Your UX Design for Higher Engagement

A number of the greatest UX design examples come from prime manufacturers. Nevertheless, this does not imply you possibly can’t obtain comparable outcomes with a small crew.

First, examine your web site’s well being with the Site Audit device to search out areas for enchancment. You will additionally wish to strive Semrush’s Website Testing app to see how your web site appears and behaves on totally different platforms.

Subsequent, implement the Web Content Accessibility Guidelines. This step alone can enhance your web site’s performance and attain.

Lastly, proceed to assessment and refine your UX design. This course of requires ongoing work, as buyer wants are always altering. And so does the world of UX, which is evolving with the most recent know-how.

[This post was updated in 2024. Excerpts from the original article by Andrew Chornyy may remain.]