17 Types of Content Marketing to Use for Success in 2024

Utilizing several types of content material advertising and marketing permits you to cater to your viewers’s numerous wants, preferences, and habits.

Which means you’ll be able to attain extra individuals extra usually. And in the end get extra enterprise.

Listed here are 17 content material codecs to contemplate:

1. Weblog Posts

Blog posts are nonetheless one of the crucial efficient methods to attach together with your target market.

They’ll present invaluable info, construct model consciousness, and improve search engine rankings. And assist clear up issues to your target market. Which fosters belief and loyalty. 

This belief and loyalty can simply translate to enterprise development.

In reality, 55% of content material entrepreneurs report that short-form articles or long-form weblog posts are among the many prime performers of all content material varieties, in keeping with Semrush’s State of Content Marketing 2023 report. 

Probably the greatest methods to provide you with blog ideas is to see what your viewers searches for.

Attempt it now by getting into a subject and goal nation into Semrush’s Topic Research device:

The device will present a listing of in style and trending subtopics.

Click on “Present extra” on any thought to see:

• Subtopic quantity: The common variety of month-to-month Google searches for the subtopic’s key phrase
• Problem: Measures how exhausting it’ll be to get a excessive Google rating on a scale of 100
• Matter Effectivity: A measure of quantity relative to problem—the upper the effectivity, the higher
• Headlines: In style article headlines associated to the subtopic
• Questions: A few of the most-searched questions associated to the subtopic
• Associated searches: Associated searches that present up in Google, if relevant

Determine what the consumer is on the lookout for (referred to as search intent), and write to fulfill that aim.

That is what drives worth—for search engine optimization (SEO) and for what you are promoting.

2. Infographics

Infographics are a kind of content material that presents info in a simplified, visually interesting format with minimal textual content.

Infographics can seize viewers consideration and facilitate consumer understanding with assistance from graphics, charts, and simplified definitions. And cater to totally different audiences and studying kinds. 

Like this instance, which breaks down methods to create an search engine optimisation roadmap. 

Infographics are additionally shareable. So, be sure to submit yours on social media. 

Like this:

3. Movies

Video marketing can interact customers by dynamic storytelling, audio, and visuals. 

In some niches like dwelling cooking, sports activities, and touring, movies are integral. As a result of static pictures and duplicate battle to convey the identical ideas in an enticing manner.

However movies can work for all enterprise varieties. As a result of they successfully reveal methods to do one thing or how one thing works.

You could find out what sorts of movies your viewers needs to look at by conducting YouTube keyword research.

And don’t overlook to create related and informative captions and textual content introductions to assist people (and engines like google) higher perceive your content material. 

There are many different video SEO strategies you should use, too. Like optimizing your descriptions and utilizing eye-catching thumbnails (like those beneath).

Video could be one of the crucial costly and time-consuming types of content material to provide. However there are many video marketing apps that may make issues simpler.

4. Podcasts

Podcasts are a kind of content material for advertising and marketing that gives simply accessible audio content material to on-the-go audiences. And may reveal empathy, experience, and authenticity that resonates with listeners. 

You should use your podcast to convey model consciousness to difficult-to-penetrate audiences and markets. And as a option to showcase your model’s character.

After getting the best gear, producing podcasts could be easy.

And for those who distribute them by a podcast community just like the one pictured beneath, they will have large attain. Particularly whenever you apply podcast SEO best practices.

Even for those who’re utilizing a podcast community, you’ll be able to nonetheless incorporate your podcast episodes into your web site and social media efforts.

This lets you each attain the podcast-listening demographic and people who sometimes eat extra conventional types of digital advertising and marketing.

And you may repurpose written content into podcast materials (and vice versa). Which is true for most of the different content material advertising and marketing varieties on this checklist.

5. Social Media Content material

Social media content is short-form content material that may embrace textual content, audio, imagery, video, or a mixture. And permits direct interplay and engagement with a large viewers.

It additionally permits for each authentic content creation and promotion for the content material you’ve already distributed on different channels.

For instance, this social submit promotes one in all our weblog posts:

As a result of it permits you to submit new content material, promote what you have already got, and work together with customers, social media is a must have for any content marketing strategy.

However it could take some effort to seek out the kinds of content material and platforms that resonate together with your viewers.

So, monitor your social media analytics to find out whether or not your viewers prefers movies, weblog submit promotions, critical posts out of your CEO, or humorous memes.

With Semrush Social, you’ll be able to simply monitor analytics throughout your social platforms.

The app additionally permits you to schedule posts in bulk, monitor your rivals, and rather more.

6. Ebooks

Ebooks are sometimes PDF paperwork that current in-depth info in a visually interesting manner.

They’re one of the crucial frequent kinds of gated content—i.e., customers should change their private info to entry the content material.

For instance, right here’s the lead generation type for Semrush’s content marketing workbook:

A superb e-book must be complete and reveal authority, which takes time and experience. So, contemplate compiling content material out of your web site to repurpose into an e-book.

Alternatively, you’ll be able to repurpose an present e-book into a number of articles and even movies.

7. Case Research

Case studies are real-life tales exhibiting how what you are promoting has solved consumer or buyer issues.

For instance, right here’s a snapshot from our Success Stories part:

Case research construct belief by demonstrating tangible outcomes.

That is referred to as social proof. And it’s a strong device for changing prospects into clients.

Case research enchantment to your viewers’s feelings by participating storytelling and relatable buyer experiences. 

To create high quality case research you’ll be able to publish in your web site, work with happy clients who’re keen to share their experiences.

8. Memes

Memes are pictures, movies, or textual content that convey humor on culturally related occasions or concepts.

Like this:

They’ve emerged as a extremely efficient type of content material for advertising and marketing as a result of they’re easy, relatable, and simple to share.

They’re additionally nice for creating model character and consciousness. Which might help you higher hook up with audiences and humanize what you are promoting.

And you should use them in written content material in your web site or on social media.

If memes align together with your model voice and aesthetic, incorporate them into your content marketing efforts.

Simply be sure they hit the best notes on the proper time. As a result of nothing falls flat like an irrelevant or unfunny meme. 

9. Consumer-Generated Content material

User-generated content (UGC) is any sort of content material created and shared by clients or followers. After which printed or shared by you.

It may be extremely efficient in driving model consciousness. And boosting conversions given it’s genuine social proof that displays the ideas and experiences of actual clients and followers.

For instance, right here’s a submit from a Semrush consumer that was reposted on our principal account:

Frequent types of user-generated content material embrace:

• Weblog submit feedback
• Product pictures
• Discussion board discussions
• Social media posts
• Unboxing movies

As a result of UGC influences potential clients’ shopping for choices, reap the benefits of that and information it as a lot as you’ll be able to. By encouraging clients to create and share content material associated to what you are promoting.

For instance, create branded hashtags and encourage your clients to make use of them on social media. And repost their UGC in your channels with a shoutout to the unique consumer. 

When used correctly, UGC could be one of the crucial essential kinds of content material advertising and marketing.

10. Newsletters

Newsletters are a standard type of email marketing. They’re common messages that comply with a selected theme—e.g., content material advertising and marketing ideas.

Right here’s an instance of a Semrush e-newsletter:

Newsletters allow direct communication between you and the shoppers and prospects that wish to hear from you. (In any other case, they wouldn’t have subscribed to your e-newsletter.)

This helps you preserve relationships with subscribers. Which might make them extra prone to grow to be paying clients. 

You possibly can assist usher them towards making a purchase order by together with calls to action (CTAs) that drive to a sign-up or invaluable content material.

You possibly can even leverage advertisements in your newsletters to extend income. 

And as with many of the different types of content material advertising and marketing, you’ll be able to repurpose weblog content material into e-newsletter content material (and vice versa). 

Then, monitor open charges and engagement to see how your newsletters are performing. And modify your technique as you establish what your subscribers wish to see.

Free instruments embrace checklists, templates, calculators, and the rest you let guests use with out charging them.

These instruments can drive visitors and foster belief and loyalty in what you are promoting. As a result of they create instant worth to your customers.

They’ll even entice invaluable backlinks (hyperlinks from different websites to your web site that may profit your search engine optimisation).

Plus, instruments reveal what you are promoting’s experience and authority by providing sensible options to buyer issues.

For instance, Semrush presents a free title generator tool:

Use free instruments for lead era as you’d with ebooks. Or as shareable content material for social media. 

You possibly can couple free instruments and templates with weblog posts. Or make them standalone pages.

Simply ensure you’re offering one thing of worth to your customers. And that you just deal with areas wherein you could have experience.

12. Programs

Programs are a kind of content material advertising and marketing that provides in-depth studying experiences. And teaches customers invaluable expertise.

For instance, the Semrush Academy presents numerous advertising and marketing programs:

All these programs can construct belief, credibility, and loyalty for what you are promoting. And in addition reveal your experience and authority in a given subject.

Customers who’re happy together with your course could be extra prone to unfold the phrase. Possibly even on social media or with a backlink.

This promotes your model and helps you attain a broader viewers.

Programs may even function lead turbines or income turbines. 

13. White Papers

White papers are long-form paperwork that educate readers a few explicit challenge, resolution, or expertise.

They let you discover complicated matters in depth. And supply details and figures that stakeholders must make key choices. 

So, they’re generally utilized in business-to-business (B2B) content marketing.

For instance, IT firm N-able printed a whitepaper about ransomware missteps:

This PDF helps firms perceive—and defend themselves towards—cyber assaults. And guides them towards related companies that N-able presents.

14. Testimonials and Evaluations

Testimonials and critiques are nice for offering social proof.

Testimonials are often greatest for B2B or software-as-a-service (SaaS) content marketing. As a result of they are typically extra formal and in depth.

The concept is that you just ask your joyful shoppers to supply a optimistic assertion about your product, service, and/or enterprise. After which publish it in your web site.

Like this:

Evaluations are usually greatest for business-to-consumer (B2C) content marketing. As a result of they’re much less formal and simpler for customers to submit.

To encourage critiques, you’ll be able to e mail clients who’ve lately bought from you. And ask them to go away a remark (and a star ranking) in your most well-liked platform.

Should you run an ecommerce web site, you would possibly publish critiques in your product pages.

Like Amazon does:

Nevertheless it’s additionally useful to get critiques on third-party platforms—whichever ones your viewers is more than likely to make use of and belief.

Should you run an area enterprise, attempt to get Google reviews. The upper the amount and high quality you could have, the extra possible you might be to rank prominently in map outcomes.

Like this:

Contemplate embedding third-party critiques or scores in your web site. That manner, your guests could also be extra prone to convert.

15. Influencer Advertising and marketing Content material

Influencer marketing is whenever you incentivise a content material creator (e.g., a blogger or Instagram influencer) to advertise your model to their viewers by their chosen medium.

Many individuals worth their favourite creators’ opinions. So, this content material advertising and marketing technique is an effective way to increase your attain and construct belief with goal audiences.

For instance, cat proprietor Ellen Brockbank (@ellenbrockygirl) collaborated with Purina. And endorsed their pet meals to her viewers of over 133K followers with the Instagram submit beneath.

For assist discovering the best influencers, use the Influencer Analytics app.

It helps you to seek for social creators primarily based on matters, subscriber rely, nation, and extra.

You possibly can then use the app to handle campaigns together with your chosen influencers.

16. Webinars

Webinars are on-line seminars. They supply an important alternative so that you can share your organization’s experience and generate leads.

Usually, the host live-streams a presentation on a selected subject (however they are often pre-recorded as effectively). And digital attendees have the chance to ask questions.

Afterward, you can also make the recorded webinar obtainable for others to look at.

For instance, Semrush hosts numerous sorts of marketing webinars.

Customers can register for upcoming occasions. Or watch earlier webinars on demand.

17. Analysis Experiences

Analysis studies share findings from authentic analysis you carried out. Usually to reply a query (or questions) your viewers has a few explicit subject.

This is without doubt one of the greatest content material advertising and marketing strategies if you wish to generate backlinks. As a result of writers would possibly use your report as a supply.

For instance, Semrush’s Ranking Factors study solutions one of many largest questions in search engine optimisation: Which elements have the most important impression on search engine optimisation efficiency?

Our findings are cited on dozens of internet sites, in keeping with the Backlink Analytics device:

Discover Your Subsequent Content material Advertising and marketing Thought

While you’re attempting new kinds of content material advertising and marketing, developing with content ideas generally is a problem.

To avoid wasting effort and time, use the Topic Research device. 

It identifies in style and trending subtopics in your area of interest. And helps you kick-start the analysis course of.