Salesforce is a well-liked cloud-based customer relationship management software that unites advertising and marketing, gross sales and repair options inside a single utility. It provides superior AI-powered instruments and might be scaled up or down to satisfy the distinctive wants of any enterprise. Whereas it may well present a mixture of core options and superior technical choices, it’s comprehensible to wish to see the way it compares to its opponents or options earlier than committing to a premium subscription.
High Salesforce opponents and options: Comparability desk
To know how Salesforce compares to its prime opponents, it’s essential to check out Salesforce capabilities. Due to this, I thought-about Salesforce’s standout options comparable to its skill for personalization, AI-powered instruments, integrations and its aggressive free trial size. Beneath, I examine prime options, together with HubSpot, Pipedrive, monday gross sales CRM and Much less Annoying CRM to present you a fowl’s eye view of how every supplier traces up.
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| ActiveCampaign |
*Value when billed yearly.
PREMIUM: Choosing the right CRM to your group.
HubSpot: Greatest free Salesforce various
HubSpot provides one of many top free CRM solutions accessible. Its platform can be utilized by gross sales leaders, salespeople, entrepreneurs, customer support groups, operation managers and enterprise house owners. The free tier can permit as much as 2,500 customers, which is above the {industry} common and comes with options comparable to e-mail templates, reside chat software program, deal pipeline monitoring and fundamental reporting. If the free tier is just too restricted, HubSpot does supply enterprise options inside its premium tiers.
Pricing
- Free CRM: Free for as much as 2,500 customers with contact administration, quotes, reside chat and extra.
- Gross sales Hub Starter: $15 per seat monthly, billed yearly, or $20 when billed month-to-month. The Starter plan consists of all instruments within the free plan plus easy automation, e-signature, dialog routing and extra.
- Gross sales Hub Skilled: $90 per seat monthly, billed yearly, or $100 when billed month-to-month and a one-time $1,500 onboarding price. This plan consists of all Starter options and prospecting workspace, playbooks, forecasting and extra.
- Gross sales Hub Enterprise: $150 per seat monthly, with an annual dedication and one-time $3,500 onboarding price. Customers of this plan obtain all Skilled instruments plus superior permissions, predictive lead scoring, dialog intelligence and lead type routing.
Options
- Assembly scheduler: Manage and schedule conferences shortly by letting leads e-book a time that works for everybody with added Google Calendar and Workplace 365 Calendar integrations.
- Firm insights: Robotically populate lead data with firm particulars imported from HubSpot’s B2B database with greater than 20 million companies.
- AI content material author: Generate gross sales outreach emails and e-mail advertising and marketing campaigns in a fraction of the time with AI-generated content material.
HubSpot execs and cons
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Why we selected HubSpot
HubSpot and Salesforce are extraordinarily comparable for his or her scalability, AI instruments, integrations, premium pricing and extra. HubSpot does supply a free model of its answer, whereas Salesforce doesn’t. Salesforce does, nonetheless, supply a bit of extra customization alternative than HubSpot.
To study extra about this various, take a look at our HubSpot review.
Pipedrive: Greatest for industry-specific options
Pipedrive has greater than 100,000 shoppers that serve a wide range of industries. Pipedrive supplies distinctive options for a mess of industries, together with automotive gross sales, banking, occasion administration, name facilities, authorities, increased training, manufacturing and lots of extra. Every answer provides traits and core options that align with the enterprise objectives of the {industry}. For instance, the nonprofit answer particularly helps organizations appeal to donors and have interaction long-term supporters.
Pricing
- Important: $14 per consumer monthly, billed yearly, or $24 per consumer when billed month-to-month. The Important plan consists of folks and group administration, product catalog, gross sales assistant and extra.
- Superior: $29 per consumer monthly, billed yearly, or $39 per consumer when billed month-to-month. The Superior plan provides all Important plan options plus automations, two-way e-mail sync, group emailing and extra.
- Skilled: $49 per consumer monthly, billed yearly, or $64 per consumer when billed month-to-month. This tier helps all Superior options and contacts timeline, free Sensible Docs add-on, automated task and extra. The AI-powered assistant turns into accessible on this plan.
- Energy: $64 per consumer monthly, billed yearly, or $79 per consumer when billed month-to-month. The Energy plan consists of all Skilled plan choices plus cellphone assist, 500 customized fields and extra.
- Enterprise: $99 per consumer monthly, billed yearly, or $129 per consumer when billed month-to-month. This tier provides all options talked about above plus as much as 180 lively automations, limitless groups and limitless customized permissions.
*These costs replicate Pipedrive’s premium plan construction for the US of America. Costs are topic to vary relying on geographical location.
Options
- Inside chat integration: Assign chat requests from shoppers in your web site to gross sales reps in actual time.
- Recurring income: Monitor all of your subscriptions and repeat clients to keep up assist and buyer satisfaction.
- Visibility and login safety: Handle consumer entry to create info hierarchies that shield your organization knowledge.
Pipedrive execs and cons
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Why we selected Pipedrive
Much like HubSpot, Pipedrive is similar to Salesforce for its AI-powered assistant. I’ll level out that Pipedrive’s visible pipelines make it straightforward to handle your clients’ journeys, however Salesforce’s scalability is rather more strong for bigger shoppers.
Head over to our Pipedrive review for extra particulars.
Zoho CRM: Greatest for omnichannel communication
Zoho CRM permits customers to attach with their clients via a number of channels, all whereas organizing, monitoring and centralizing knowledge. Since that is such a digital age, it’s essential for companies to satisfy their clients the place they’re. Whether or not it’s via e-mail, cellphone, social media, SMS, reside chat, WhatsApp or webforms, Zoho CRM can combine with all of the instruments that assist reps serve shoppers in actual time.
Pricing
- Free CRM: Free for as much as three customers and comes with lead and doc administration and a cell app.
- Commonplace: $14 per consumer monthly, billed yearly, or $20 per consumer when billed month-to-month. Customers can entry e-mail insights, gross sales forecasting and a number of currencies.
- Skilled: $23 per consumer monthly, billed yearly, or $35 per consumer when billed month-to-month. This tier consists of all Commonplace options, plus task guidelines and limitless customized experiences and dashboards.
- Enterprise: $40 per consumer monthly, billed yearly, or $50 per consumer when billed month-to-month. This plan consists of all AI-powered instruments, plus e-mail segmentation, auto-response and extra.
- Final: $52 per consumer monthly, billed yearly, or $65 per consumer when billed month-to-month. The Final plan grants customers entry to all Zoho CRM options plus entry to Zoho Analytics.
Options
- Territory administration: Categorize clients based mostly on related standards to make sure they’re assigned to the suitable gross sales rep.
- Social integration: Monitor what customers and shoppers are saying about your enterprise on-line and robotically seize new leads from social media.
- Blueprint gross sales course of: Outline each stage of your gross sales course of, together with on and offline phases, and execute them in a scientific method.
Zoho CRM execs and cons
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Why we selected Zoho CRM
Each Zoho CRM and Salesforce are enterprise CRM. Zoho CRM is a extra reasonably priced choice to Salesforce, making it nice for organizations wanting an enterprise-level answer with simple dashboards and fewer complexity in comparison with Salesforce.
To know extra about this supplier’s prime options and extra, learn our Zoho CRM review.
Monday CRM: Greatest various for venture administration
Monday CRM provides superior venture administration instruments that may assist companies cowl all pre-sales to post-sales duties and actions in a single place. By centralizing shopper communication and offering automations that save time, monday CRM provides an intuitive and versatile platform. With a cell app and customized dashboards that report immediate deal progress and gross sales figures, customers have elevated visibility to efficiency.
Pricing
- Free model: Fundamental CRM choices solely accessible for college kids and nonprofit organizations after submitting an utility.
- Fundamental CRM: $12 per consumer, monthly when billed yearly, or $15 when billed month-to-month. This tier provides limitless pipelines, boards and contacts, in addition to templates for lead, contact and deal administration.
- Commonplace CRM: $17 per consumer, monthly when billed yearly, or $20 when billed month-to-month. This tier consists of superior account, contact and deal administration, two-way e-mail integration with Gmail and Outlook and an AI e-mail generator.
- Professional CRM: $28 per consumer, monthly when billed yearly, or $33 when billed month-to-month. This tier consists of Gross sales forecasting, e-mail templates with customized parameters, mass emails and added integrations.
- Enterprise CRM: Contact monday.com for a quote. This stage of assist provides lead scoring, group objectives and superior analytics.
Options
- Name logging: Log all gross sales and shopper calls via an automatic abstract display.
- Lead capturing: Seize new leads by including a type to your organization web site that can instantly import their info into the CRM.
- Cellular app: Handle your gross sales course of and all shopper communication on the undergo the monday CRM cell app.
Monday CRM execs and cons
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Why we selected monday CRM
Whereas monday CRM is a extremely customizable and scalable instrument, Salesforce and others on this listing supply extra integrations. That is essential in case you have current instruments in your gross sales tech stack that should have the ability to combine together with your subsequent CRM. For a Salesforce various with many integration capabilities, I recommend contemplating Much less Annoying CRM or HubSpot.
For extra info, learn our detailed monday sales CRM review.
Much less Annoying CRM: Greatest for small companies
Much less Annoying CRM particularly provides options to small companies. CRMs for small businesses are scalable for progress however usually prioritize affordability, assist and ease of use. Much less Annoying CRM prides itself on not being a spin-off of different large CRM suppliers or offering a lite model of a dearer system; as a substitute, the corporate provides one low flat fee for its whole platform with no upcharges or costly add-ons.
Pricing
- Much less Annoying CRM: $15 per consumer, monthly. This single fundamental plan consists of limitless contacts and corporations, limitless pipelines, activity administration and entry to all Much less Annoying options.
- Customized quote: Free customized quote if your enterprise expects to have greater than 10 customers on the CRM.
Options
- Entry administration: Add a limiteless variety of customers for the flat fee of $15 per consumer, monthly and create distinctive entry controls for every.
- Comply with up reminder: Set reminders via the platform that can notify you when it’s essentially the most supreme time to succeed in out to a lead.
- Process administration: Obtain automated reminders, each day digests and even activity prioritization via a cohesive activity dashboard.
Much less Annoying CRM execs and cons
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Why we selected Much less Annoying CRM
Salesforce is a extra strong CRM choice in comparison with Much less Annoying CRM; Salesforce has an in depth characteristic catalog that features alternative administration, quote and bill monitoring and Einstein AI. However in case you’re a small enterprise needing a simplified model of Salesforce at a flat, simple price, I might recommend contemplating Much less Annoying CRM.
ActiveCampaign: Greatest for e-mail advertising and marketing
ActiveCampaign provides superior automations for e-mail advertising and marketing and gross sales engagement. Customers can improve shopper engagement by delivering customized emails, SMS and digital campaigns. After creating a super buyer profile, goal these leads with clever advertising and marketing automation and deploy participating emails for lively lead technology.
Pricing
- Gross sales Plus: $19 per consumer monthly, when billed yearly, or $23 monthly billed month-to-month. This plan provides gross sales automation, lead scoring, customized chat, e-mail assist and extra.
- Gross sales Skilled: $49 per consumer monthly, when billed yearly, or $59 monthly billed month-to-month. This tier provides all Gross sales Plus options plus gross sales engagement automation, AI sentiment evaluation and win likelihood.
- Gross sales Enterprise: $99 per consumer monthly, when billed yearly, or $119 monthly billed month-to-month. Gross sales Enterprise consists of all Skilled options plus customized reporting and objects, single sign-on, uptime SLA and extra.
- Bundle Plus: $93 monthly billed yearly or $116 monthly billed month-to-month. This providing is a bundle of promoting automation and gross sales CRM for five customers and consists of 1,000 advertising and marketing contacts.
- Bundle Skilled: $386 monthly, when billed yearly, or $482 monthly billed month-to-month. This plan helps 10 customers, 2,500 advertising and marketing contacts and extra.
- Bundle Enterprise: $734 monthly, when billed yearly, or $918 monthly billed month-to-month. This bundle consists of 15 customers, customized reporting, HIPAA assist and extra.
Options
- Reporting and analytics: Uncover knowledge round website and occasion monitoring, deliverability, cut up testing, win likelihood and extra.
- Segmentation: Manage contacts by {industry}, job title, quiz outcomes, buy historical past and a lot extra.
- Lead scoring: Establish high-value contacts and alternatives via predetermined indicators and scores.
ActiveCampaign execs and cons
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Why we selected ActiveCampaign
ActiveCampaign provides core advertising and marketing options at a excessive price in comparison with the {industry} customary. Salesforce has comparable pricing however much more advertising and marketing options that embody e-mail and cell promoting, B2B advertising and marketing automation, advertising and marketing AI, advertising and marketing analytics and even buyer loyalty marketing campaign administration.
Do you want a substitute for Salesforce?
Some notable drawbacks to Salesforce embody how costly it may be for startups or small companies, its in depth catalog of options could make it a fancy platform and customers report a steep studying curve implementing the software program.
I advised first understanding how CRM pricing works, what the {industry} requirements are and your actual funds and wish for a CRM instrument. Secondly, following CRM best practices will make sure the implementation course of and ongoing assist units up your enterprise for actual long-term success.
In case you’re wanting a deeper understanding of what Salesforce can supply, head over to our unbiased Salesforce review.
Evaluate methodology
I reviewed and scored every CRM software program that may be thought-about a prime various to Salesfroce towards an inhouse rubric. That rubric is printed with standards and subcategories of ordinary CRM options and choices. Utilizing that rubric and algorithm to find out an total star ranking, I then recognized a super use case for every supplier that summarizes the product’s finest choices.
Here’s a breakdown of the scoring standards I adopted when reviewing Salesforce options:
- Price: Weighted 25% of the whole rating.
- Core options: Weighted 25% of the whole rating.
- Customizations: Weighted 15% of the whole rating.
- Integrations: Weighted 15% of the whole rating.
- Ease of use: Weighted 10% of the whole rating.
- Buyer assist: Weighted 10% of the whole rating.
Continuously requested questions (FAQs)
Who’s Salesforce’s principal competitor?
HubSpot, Pipedrive and Zoho CRM are all stand out opponents of Salesforce when evaluating value, prime core options, superior AI instruments and customization. Every competitor is a generalized CRM supplier that provides a mixture of advertising and marketing, gross sales and buyer assist options that may be catered to firms of all sizes and a wide range of industries.
Is Salesforce the most important CRM?
Salesforce is undoubtedly a very fashionable CRM software program utilized by companies internationally, recognized for its extremely technical options, scalability and {industry} specialization. The Worldwide Information Company ranked Salesforce because the #1 CRM provider for an 11th consecutive year. Some notable shoppers of Salesforce embody Gucci, Turtle Bay, Baptist Well being South Florida and Air India.
Why select Salesforce over different CRMs?
When it comes right down to it, Salesforce is a particularly versatile CRM supplier. In case you’re within the monetary companies, retail, healthcare, manufacturing, vitality or media industries, Salesforce provides you an industry-specific answer of its platform. If reasonably priced, Salesforce can modernize your enterprise, save time on mundane advertising and marketing and gross sales taks, and create a tighter pipeline between you and your clients.
