Harley-Davidson CEO compares himself to ‘Taliban’ in resurfaced speech as brand is accused of going woke

The Harley-Davidson bike brand and business model are being “attacked” from inside, social-media influencer Robby Starbuck instructed in a brand new publish on X.

He cited the phrases of the corporate’s personal CEO, Jochen Zeitz, who’s been accused of going woke as he oversees the long-lasting model. The German-born Zeitz took over as CEO in Might 2020. 

“Think about standing in entrance of CEOs of luxurious manufacturers that now suppose you’re the ‘sustainable Taliban,’ as any person as soon as referred to as me,” Zeitz stated in a speech on the Zermatt Summit in Switzerland in 2020, referencing his time as board member of Kiering, father or mother firm of Gucci, Puma and Stella McCartney.  

A couple of minutes later in the identical speech, Zeitz referenced the phobia group once more, as proven within the video that Starbuck shared this week. 

“After all, Harley’s all in regards to the sound and the odor of the Harley-Davidson, isn’t it?” Zeitz stated to attendees on the stylish Swiss convention. 

“So I grew to become the Taliban once more in a sustainable method,” Zeitz stated within the video, as he’s proven smiling and strolling forwards and backwards on stage and referencing Harley-Davidson.  

“I made a decision to share, to create a sustainability committee, which I’m nonetheless chairing in the present day.”

Harley-Davidson CEO Jochen Zeitz (left) is underneath fireplace for evaluating himself to the Taliban. Getty Pictures for Harley-Davidson

Starbuck, alongside along with his social media followers and lots of longtime Harley-Davidson riders, had been shocked by the CEO’s glib comparability to a terror group that has American blood on its palms. 

“I feel it’s f—king disgusting,” motorcycling media mogul James “Hollywood” Macecari advised Fox Information Digital upon listening to the comparability. 

The Taliban is the globally condemned terrorist group that guidelines Afghanistan. It provided a house base for Osama bin Laden and his Al-Qaeda terror community earlier than and after it plotted its Sept. 11, 2001 terror assaults on the USA. 

The assaults killed practically 3,000 individuals and injured greater than 6,000 others, in keeping with the US State Division. About 2,500 US service members had been killed within the effort to root out the Taliban within the struggle that adopted. 

“Harley can crash and burn now for all I care,” Macecari, founding father of Insane Throttle and writer of 4 books, stated final week in an interview about Harley-Davidson’s “woke” insurance policies underneath Zeitz.

The Biden-Harris administration hastily abandoned Afghanistan in August 2021, abandoning billions of {dollars}’ price of American army {hardware} within the palms of the Taliban. 

The administration additionally deserted American army personnel. 

Suicide bombers killed 183 individuals, including 13 US service members, on Aug. 26, 2021, throughout the US army’s mass evacuation on the Kabul airport.

This week, three years after that chaotic withdrawal, the Taliban paraded its US army tools by the streets of Kabul in celebration of the second, as Fox Information Digital reported on Wednesday. 

Taliban army personnel using motorbikes in a army parade in Ghazni, Afghanistan on Aug. 14, 2024. Picture by MOHAMMAD FAISAL NAWEED/AFP through Getty Pictures

“The very first thing that jumps to my thoughts after I hear ‘Taliban’ is all of the aggressive, horrible issues they’ve completed,” stated Starbuck, who has led a social-media effort to focus on Harley-Davidson’s drift into controversial far-left administration practices.

He added, “The Taliban raped girls. They’ve murdered individuals mercilessly. These are individuals who have killed Individuals on goal and with goal. They basically hate our nation. So evaluating your self to them is, on the face, already insane.”

A Harley-Davidson spokesperson responded with an announcement to Fox Information Digital.

“Mr. Zeitz’s remarks clarify that he under no circumstances accepts that characterization, as evidenced by his file of dedication to individuals, planet and revenue and as underscored by his life’s work,” the corporate stated. 

‘Breaks my coronary heart’

Zeitz’s management, some long-time Harley-Davidson riders declare, has coincided with a downfall of the model’s picture, as soon as synonymous with American muscle, energy and the liberty of its open roads.

“They killed Harley. It breaks my coronary heart,” Vinny Terranova, proprietor of Pappy’s Classic Cycles in Sturgis, South Dakota, advised Fox Information Digital in a current interview in regards to the CEO’s management.

The Sturgis Bike Rally ended two days early for Harley-Davidson, stated Terranova, who grew to become a outstanding determine within the biker enterprise whereas operating Rocky Mountain Harley-Davidson in Colorado for greater than 40 years. 

“They dropped their tents [on] Saturday and the whole lot was gone. Every little thing,” he stated.

“They had been empty all week. No one confirmed up.”

The official finish of the rally was on Monday.

Zeitz, in the identical speech shared by Starbuck, cited his management of the so-called “B Crew,” co-chaired with Richard Branson and different enterprise and international leaders.

Zeitz stated that he’s a “sustainable Taliban” in a speech on the Zermatt Summit in Switzerland in 2020. Picture by MIGUEL MEDINA/AFP through Getty Pictures

“We try to tackle conventional capitalism and attempting to redefine it,” stated Zeitz.

Some long-time Harley-Davidson riders, who devoted their hearts and souls to the model, consider the redefined Harley has change into heartless.

“The largest downside is not only the ‘woke’ buls—t” longtime Harley rider “Horseshoe” Johnny Henning advised Fox Information Digital by telephone from Sturgis. 

“The largest downside is that they only misplaced their human contact. That’s the easiest way to place it.”

Starbuck, for his half, stated that is evident in Zeitz’s comparability to the Taliban.  

“Whenever you dig deeper on the comparability, what it actually means is that the Taliban is keen to do something to realize their objectives,” the influencer stated. 

“Completely something. 

“The Taliban will do completely something … to realize their objectives,” he emphasised. 


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