Senua’s Saga: Hellblade 2’s launch is simply across the nook, and in the event you’re shocked since you didn’t know, don’t fear; a number of others didn’t both.
Advertising and marketing for this recreation has been tremendous lowkey. By lowkey, I imply not even current. We did get official teasers for the sport right here and there, but it surely appears Xbox isn’t intent on going all-in on the advertising for this recreation, and individuals are beginning to take discover.
Hellblade 2’s Advertising and marketing Feels Like a Letdown from Xbox
Gaming is a extremely aggressive market, and efficient advertising could make or break a title’s success.
Sadly, plainly Xbox could have missed the mark with their advertising technique for Hellblade‘s sequel, leaving quite a bit to be desired. The upcoming title feels prefer it has too little hype and anticipation simply weeks earlier than its launch, regardless of it being the alternative across the time it was simply introduced.
Regardless of being in growth for over six years, Senua’s Saga: Hellblade 2 has seen minimal promotional efforts from Xbox.
The sparse advertising marketing campaign noticed a brief gameplay reveal two years in the past, adopted by an official trailer on the Recreation Awards three months in the past. Since then, there’s been little to no buzz surrounding the sport.
Senua’s Saga: Hellblade 2 is about to launch just a bit over a month away on Could 21, 2024, and the window for constructing hype is quickly closing.
Individuals Are Confused Concerning the Senua’s Saga: Hellblade 2 Advertising and marketing
Earlier than IGN’s preview was launched, simply 24 hours in the past, a publish on the GamingLeaks subreddit got here out stating that “Model new gameplay from one of the crucial anticipated video games of 2024” could be launched the subsequent day.
A ton of individuals guessed as to what recreation it could be, and the Xbox exclusive‘s title was nowhere to be talked about.
Some feedback throughout social media have identified how Xbox’s advertising technique for HB2 has been lackluster at greatest, with just a few individuals mentioning that the sport’s advertising ought to begin by now.
What’s happening with hellblade 2? It releases subsequent month I can not pre order it on Xbox and I see no advertising anyplace? This recreation has an enormous potential to promote video games and consoles @XboxP3 pic.twitter.com/g11lxXyJ0q
— Luke (@TheLukeyRS) April 2, 2024
A Reddit person mocked the “one of the crucial anticipated video games” descriptor, saying the sport’s been in manufacturing for over six years and the hype for it’s utterly lacking.
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A number of customers echoed this sentiment, sharing that they didn’t really feel like there was any hype across the recreation both.
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With no sturdy advertising push to construct hype and anticipation, HB2 may find yourself struggling in gross sales when it’s launched.
That’s to not say the sport can be a flop, nevertheless. There was a major quantity of help within the feedback of the previews speaking concerning the stellar visuals and gameplay. It’s undoubtedly a title to look out for, regardless of the advertising subject.
Will you be giving Hellblade 2 a shot? Tell us within the feedback under what you consider it up to now!