ESPN ran a promotional marketing campaign within the mid-2000s referred to as “With out Sports activities” that posited the world could be much less fascinating and fewer related within the absence of athletic competitors (and, in fact, ESPN’s exhaustive protection of it).
The 2024 model of that marketing campaign would possibly go one thing like, “With out sports activities, would anybody be watching cable?” The reply is sure — however in far smaller numbers than in a panorama the place dwell sports activities are abundantly obtainable by way of cable and satellite tv for pc suppliers.
Nielsen’s seven-day rankings for the 2023-24 TV season present sports activities dominating the highest of the rankings amongst all viewers and the important thing ad-sales demographic of adults 18-49. In complete viewers, dwell sports activities telecasts — led by ESPN’s Monday Night time Soccer with 7.38 million viewers (not together with simulcasts on ABC) — seize 9 of the highest 10 spots and 12 of the highest 20 amongst primetime cable reveals, counting titles with at the least three telecasts. NBA playoffs protection on ESPN and TNT, Main League Baseball’s postseason and the NCAA ladies’s basketball event all rank within the prime 10.
‘Monday Night time Soccer’ announcers Joe Buck and Troy Aikman
Julio Aguilar/Getty Photographs
It’s not till the No. 10 spot {that a} non-sports present, History Channel’s The Curse of Oak Island, reveals up. Three extra sports activities applications come forward of the second non-sports present within the prime 20, Hallmark‘s When Calls the Coronary heart. Information programming takes 4 of the ultimate six spots.
Eradicating sports activities from the ledger places The Curse of Oak Island and When Calls the Coronary heart within the prime two spots, however their viewer averages — 3.14 million and a pair of.77 million — are lower than half of the highest sports activities occasions. (For comparability, these two reveals would rank seventy fifth and 83rd amongst broadcast community collection in 2023-24.) Primetime reveals on Fox Information and MSNBC maintain six of the highest 20 slots, with the remaining distributed amongst Historical past, Hallmark, TLC, Discovery, HGTV, USA and Bravo.
Amongst adults below 50, sports activities is much more dominant. Fourteen of the highest 15 reveals with adults 18-49 are dwell sports activities, and the fifteenth — WWE Monday Night time Uncooked on USA — can be an athletic competitors (albeit one with predetermined outcomes). TLC’s Sister Wives and Bravo’s Vanderpump Guidelines are the one sports-free reveals to rank within the prime 20 amongst adults 18-49.
Beneath are the highest 20 primetime cable reveals for the 2023-24 season based mostly on Nielsen’s seven-day rankings (which don’t embody streaming), with and with out sports activities within the combine.
