Actress Laura Dern and her 19-year-old daughter Jaya Harper are being featured collectively in a first-ever model marketing campaign for French luxurious equipment model Roger Vivier’s Mom’s Day challenge.
The photographs are candy, nurturing and intimate, photographed by L.A.-based photographer, director and author Luke Gilford, who has directed campaigns for Valentino, Apple and Mercedes Benz — in addition to music movies for Kesha and Christina Aguilera.
Each Dern and Harper are carrying a few of Roger Vivier’s most iconic creations within the photographs, just like the 1965 Belle Vivier shoe, a model basic, and the model’s inventive director Gherardo Felloni’s Viv’ Choc purse, together with jewel-encrusted satin headbands, an embroidered waistcoat and a patent leather-based belt.
Felloni first met Harper when Dern took her to a 2022 Roger Vivier dinner in Los Angeles. Clicking immediately, Felloni says he was drawn to the younger actress’ expertise, her magnificence and her character. “Selecting the ultimate photographs after this shoot was extraordinarily troublesome as a result of they have been all so good,” provides Felloni.
Gilford and Felloni sought to seize the likeness between the mom and daughter duo, together with iconic Roger Vivier merchandise, and the way grace and class might be handed down by means of generations. The marketing campaign’s goal is to showcase basic magnificence intertwined with modern sensibilities, and present how fashion might be handed down whereas nonetheless sustaining its relevance.
Jaya Harper for Roger Vivier
Luke Gilford
Dern, in a marketing campaign assertion, says she’s lengthy liked the model. “I purchased my first pair of Belle Vivier sneakers in Paris many, a few years in the past, and have been in love with the home ever since. Collaborating with Jaya on this marketing campaign has been an extremely particular expertise because it was an event to rejoice, collectively and for the primary time, our shared love for trend.”
Luke Gilford
Provides Harper, in marketing campaign notes, “That is my first model marketing campaign, and collaborating with my mom on it has been a unprecedented expertise that may undoubtedly be treasured. I’m immensely grateful to Gherardo for inviting me to take part on this challenge, the place I had the privilege of showcasing legendary Roger Vivier designs just like the Belle Vivier.”
Roger Vivier’s Belle Vivier Leather-based Buckle Slingback Pumps
Harper was born into an leisure household, with an Academy Award-winning mom in Dern and Grammy-winning father in Ben Harper, in addition to grandparents Diane Ladd, Bruce Dern and singer-songwriter Ellen Harper. So it ought to be no shock that Jaya Harper is pursuing appearing, although in a 2022 look on The Ellen Show, Laura Dern famous it was necessary for her that her daughter end college and have a standard childhood. With Ben Harper, Dern additionally has son, Ellery Walker Harper, who’s musician.
Roger Vivier’s Viv Choc Flap Leather-based Shoulder Bag
Dern at the moment stars in the new series Palm Royale on Apple TV+ and is ready for a job reverse Glen Powell and Anthony Mackie within the legal drama Monsanto.
