Warner Bros. Discovery on Tuesday raised the worth for the ad-free subscription to its Max streaming service.
The transfer, which is able to take impact instantly for brand spanking new subscribers, hikes the month-to-month ad-free plan’s worth by $1 to $16.99 a month.
It would additionally improve the annual ad-free plan worth by $20 to an annual price of $169.99.
Costs for Max’s final ad-free tier, which incorporates options comparable to the flexibility to have 4 streams operating on the similar time and 4K streaming choices, will improve by $1 to $20.99 a month.
Present month-to-month subscribers will obtain a discover informing them in regards to the worth modifications 30 days earlier than their plan renews, with modifications mirrored after their July billing cycle, whereas customers with annual subscriptions received’t see a change till their renewal date.
The worth for the Max plan that features advertisements stays unchanged at $9.99 monthly.
Warner Bros. Discovery’s transfer comes as a variety of streaming platforms have moved to lift costs and bundle their choices with these from different companies.
Final month, Warner Bros. Discovery and Disney Leisure introduced a new bundle that would include Max with Disney+ and Hulu.
The bundle will embody package deal choices which might be ad-supported and ad-free and shall be obtainable on any of the three streaming platforms’ web sites. The businesses stated extra particulars in regards to the new bundle, together with its price, shall be shared within the coming months.
Equally, Comcast introduced in late Might that its new “StreamSaver” bundle will characteristic Peacock Premium, Apple TV+ and a standard Netflix subscription with advertisements.
The bundle, which turned obtainable Might 29, prices $15 a month and goals to simplify streaming subscriptions for customers whereas saving them cash.
When bought individually, Apple TV+ prices $9.99 a month, whereas a normal Netflix plan with advertisements prices $6.99 a month and Peacock Premium prices $5.99 a month.
