It’s been 100 years since ink first flowed via Montblanc’s Meisterstück, the fountain pen wielded by the likes of Nelson Mandela, Yoko Ono, Presidents Barack Obama and John F. Kennedy, and others.
To mark the luxe instrument‘s centennial, the German luxurious home took over Los Angeles’ Paramour Property (as soon as the house of silent film star Antonio Moreno) for a starry soirée to launch a brand new international marketing campaign conceived by Wes Anderson — full with a crimson carpet impressed by the brief movie’s alpine setting.
Although the Oscar-winning filmmaker was absent (he was busy filming in Berlin), marketing campaign co-stars Jason Schwartzman and Rupert Buddy had been available for a seated dinner alongside visitors Adrien Brody, Maude Apatow, Emma Roberts (who requested a customized sketch from on-site artist Kevin Zych), Simu Liu (who was seen sneaking a peek contained in the hilltop manse’s speakeasy), Kiernan Shipka, Waris Ahluwalia, Dylan Sprouse, Laura Harrier, Maya Erskine and Callum Turner.
The night time included an unspooling of a humorous new Montblanc marketing campaign movie by Anderson, by which the director stars with Schwartzman and Buddy.
Attendees additionally included Korean star and Montblanc Mark Maker Lee Jinuk, Chinese language actor and international model ambassador Jing Boran, model-musician Fortunate Blue Smith, French soccer famous person Zinedine Zidane, mannequin Stella Maxwell, and others alongside VIP buddies of the model. On the menu had been Bavarian pretzels, spring lobster salads with shaved cucumber and golden beets, filet mignon with English pears and French carrots, and a pistachio financier topped with a dome of ardour fruit-mango filling.
And it wouldn’t have been a correct birthday bash with no serenade by an EGOT winner. On a stage adorned with a Swiss chalet-inspired backdrop and two giant screens displaying the snowy Mont Blanc peak within the Alps, John Legend sang “Joyful Birthday” to the 100-year-old honoree as a part of an intimate set that included covers of Bruce Springsteen’s “I’m on Hearth” and the Beatles’ “Right here Comes the Solar,” and his hit “All of Me,” to call a couple of. Legend advised the group that he’d beforehand been to the Paramour Property to movie a Christmas video. “I’m all the time gonna affiliate this place with faux snow,” he joked.
Capping off the seated dinner was an after-party, the place further influencers and insider visitors arrived to take pleasure in cauliflower-crusted vegan pizzas, cheeseburger sliders and signature cocktails with Calamigos tequila.
It takes no less than 35 steps to forge the Montblanc Meisterstück’s rhodium-inlaid nib utilizing handmade 14- or 18-karat gold bands. It’s completed with the signature “4810” engraving representing the peak in meters of Mont Blanc mountain, and housed by a cigar-shaped black resin barrel and cap topped with the enduring inlaid white emblem.
These in L.A. can strive their hand on the $700-and-up writing instrument on the Montblanc Chalet pop-up in Beverly Hills (459 N Rodeo Dr.). From Could 4 to July 31, visitors can work together with a snowy scene impressed by the brief movie’s the Montblanc Observatory Excessive-Mountain Library, discover the Meisterstück’s historical past, take calligraphy lessons and extra.
