32 Top Social Media Platforms Worldwide [2024]


Social media platforms are on-line instruments or apps that allow you to share content material (like textual content, photos, and movies) and work together with different customers.

Companies can use social networks to extend model consciousness and attain, have interaction with their viewers, and collect worthwhile buyer and competitor insights.

Fb is essentially the most used social media platform on the earth by way of month-to-month energetic customers (MAUs). Over 3 billion folks log into the platform every month, in line with Statista knowledge for April 2024.

Need to know which platforms are hottest amongst your viewers?

Enter your location and opponents into Semrush’s One2Target instrument. Then, head to the “Conduct” report back to see the market’s most visited websites. 

These are world’s hottest social media platforms as of April 2024, in line with Statista:

Rating

Social Media Platform

MAUs (in hundreds of thousands)

1

Fb

3,065

2

YouTube

2,504

=3

Instagram

2,000

=3

WhatsApp

2,000*

5

TikTok

1,582

6

WeChat

1,343

7

(Fb) Messenger

1,010

8

Telegram

900

9

Snapchat

800

10

Douyin

755

11

Kuaishou

700

12

X (previously Twitter)

611

13

Weibo

598

14

QQ

554

15

Pinterest

498

You’ll be able to find out about all these platforms (and plenty of others) under.

*WhatsApp has not revealed knowledge up to now yr, so this determine is much less dependable.

We’ve rounded up a few of the world’s biggestsocial media apps and web sites. And shared some advertising techniques for every.

To assist your small business take its social technique to the following degree.

Let’s dive into our record of social media platforms, sorted from A to Z:

1. Clubhouse

Finest for: audio content material, B2B advertising, B2C advertising, group constructing, customer support, and area of interest communities

mobile app with friend circles highlighted to keep conversations separate among groups

Clubhouse is an audio-based social media platform the place customers can be part of rooms to take heed to or take part in conversations on numerous matters. 

It’s significantly good for reaching professionals and fanatics in particular industries, equivalent to tech, enterprise, and advertising.

Listed here are some suggestions for fulfillment:

  • Be part of or create golf equipment: Join with folks in your trade by means of golf equipment (communities centered on matters or pursuits) 
  • Be part of related rooms: Take part in discussions associated to your trade to attach with potential prospects and set up your presence
  • Host your personal rooms: Create and reasonable rooms on matters related to your model to place your self as an trade chief
  • Collaborate with influencers: Associate with trade influencers to co-host rooms and entice a bigger viewers
  • Have interaction with others: Be an energetic participant by asking questions, offering insights, and contributing to discussions to construct credibility and rapport

2. Discord

Finest for: audio content material, group constructing, customer support, messaging, area of interest communities, and youthful demographics

discord user interface of a server for a music channel which has various conversation threads

Discord was created to let folks around the globe talk on-line. Customers can be part of or create totally different communities (servers) and join by means of textual content, voice chat, and video.

The platform is beneficial for manufacturers trying to construct tight-knit communities round their services or products. Notably in industries like gaming, know-how, and leisure.

Listed here are some suggestions for getting began on Discord:

  • Create a branded server: Arrange a server devoted to your model the place you may share updates, host discussions, and have interaction along with your group
  • Set up channels: Create totally different channels inside your server for numerous matters, equivalent to product updates, buyer assist, and normal dialogue
  • Have interaction recurrently: Be energetic in your server, reply to questions, and take part in conversations to construct a robust group
  • Monitor and regulate: Use Discord’s moderation instruments to maintain your group optimistic and on-topic, and regulate your technique primarily based on member suggestions and engagement ranges

3. Douyin

Finest for: B2C advertising, group constructing, ecommerce, influencer advertising, reside streaming, regional focus (China), short-form video, and youthful demographics

short form videos with enticing thumbnail images

Douyin is the Chinese language model of TikTok. Which implies it’s centered on short-form movies. 

Some key options for entrepreneurs embrace:

  • In-feed advertisements: These are brief video ads that seem in customers’ feeds, permitting for focused and interesting promoting
  • Douyin shops: Combine ecommerce capabilities immediately inside the app to streamline the purchasing expertise for customers
  • Stay streaming: Use reside streaming to work together with followers in actual time, showcase merchandise, and drive quick gross sales
  • Analytics instruments: Entry detailed efficiency metrics to trace engagement, viewers demographics, and marketing campaign success
  • Influencer partnerships: Collaborate with in style Douyin influencers to achieve their followers and improve your model’s credibility

4. Fb

Finest for: B2B advertising, B2C advertising, group constructing, customer support, ecommerce, reside streaming, multimedia content material, older demographics, and focused promoting

facebook profile has an about section and recent posts

Facebook lets you create a web page for your small business. The place you may put up textual content, photos, movies, occasions, and extra.

It’s top-of-the-line social media platforms for reaching older demographics and native communities.

To get began, enroll by means of Meta Business Manager. Then:

  • Customise your web page’s URL. When your web page is created, it can get a randomly generated URL (like “fb.com/pages/yourbusiness/1838227”)—go to the Meta Accounts Center to create a “vainness” URL (like “fb.com/YourBusinessName”).
  • Optimize your about part. When modifying your small business web page, embrace an outline of your small business, a hyperlink to your web site, your hours, your telephone quantity, and so on.
  • Embody an eye catching cowl photograph. Add a canopy photograph that’s 851 x 315 pixels and finest represents your small business to seem on the high of your web page.
  • Add a name to motion (CTA). You’ll be able to add a CTA (equivalent to “Signal Up” or “Store Now”) that may seem on the underside proper of your cowl photograph.

For assist enhancing and executing your Fb technique, use Semrush Social.

The app lets you schedule posts, monitor opponents, and analyze efficiency metrics.

semrush social analytics shows facebook impressions, reach, engagement rate, and more

Semrush Social additionally connects with different high social media platforms.

5. Imo

Finest for: B2C advertising, group constructing, customer support, and messaging

mobile social app has message threads

Imo is a messenger app that helps audio and video calls, textual content messaging, tales, file sharing, and extra. It’s free, simple to make use of, and a easy possibility for worldwide calls.

Imo additionally presents chat rooms and “huge teams,” the place you may meet new individuals who share your pursuits.

Firms can create enterprise accounts. These accounts will let you run advertisements and join with potential and present prospects. 

As a result of Imo is on the smaller facet, there could possibly be much less competitors inside your area of interest.

6. Instagram

Finest for: B2C advertising, group constructing, ecommerce, influencer advertising, short-form video, focused promoting, visible content material, and youthful demographics

instagram profile with stories and posts

Instagram is a social media platform the place customers share photographs, carousels (multi-image tales), and reels (brief movies).

It really works properly for sectors that rely closely on visible enchantment. Like trend, magnificence, journey, meals, and life-style. And is especially good for reaching youthful audiences.

Listed here are some suggestions for fulfillment:

  • Create a enterprise profile: This unlocks analytics, advertisements, and purchasing options, serving to you perceive your viewers and promote merchandise immediately
  • Preserve a constant look: A cohesive visible model makes your model recognizable and engaging to followers
  • Be energetic: Reply to feedback, have interaction with different customers’ content material, and take part in traits to extend your visibility
  • Monitor efficiency metrics: Instagram’s analytics enable you to monitor efficiency, perceive what works, and refine your technique

With Semrush Social, it’s simple to schedule posts on Instagram. To make sure they’re revealed on the good time.

The app additionally permits you to monitor vital metrics, monitor your opponents, and extra.

social poster tools has social media platform options, area to craft a caption, insert image, add tags, and schedule ahead

7. Kuaishou

Finest for: B2C advertising, group constructing, ecommerce, influencer advertising, reside streaming, regional focus (China), short-form video, and youthful demographics

short form video on mobile app

Kuaishou is a social media platform the place customers create and share brief movies. It’s significantly in style in China and different Asian markets.

Kuaishou is good for manufacturers aiming to interact with youthful audiences and people curious about life-style, trend, magnificence, and leisure. 

Listed here are some suggestions for getting began on the platform:

  • Create a enterprise account: This offers entry to analytics and promoting instruments, serving to you perceive your viewers higher and promote your model successfully
  • Leverage traits and challenges: Taking part in in style traits can improve your visibility and make your content material extra partaking and relatable
  • Concentrate on genuine content material: Create movies that showcase your model’s character and attempt to join along with your viewers on a private degree
  • Collaborate with influencers: Partnering with in style Kuaishou influencers will help you attain a wider viewers and construct belief with potential prospects
  • Use Kuaishou’s analytics instruments: Monitor your efficiency metrics to know what kind of content material resonates along with your viewers and refine your technique accordingly
  • Optimize your content material: Use related key phrases and hashtags to assist your movies seem extra prominently and entice extra viewers

8. Line

Finest for: B2C advertising, group constructing, customer support, ecommerce, messaging, and regional focus (Asia)

line's user interface with chat threads, posts on a timeline, and a wallet to track points within the app

Line is a messaging and social media platform extensively utilized in Japan, Thailand, and Taiwan. It presents distinctive instruments for direct communication and promotion.

Listed here are some suggestions for getting began on the platform:

  • Create an official account: This enables companies to make use of superior options like messaging, promotions, and detailed analytics
  • Use Line stickers and emojis: Emojis and customized stickers could make your content material extra partaking and relatable to customers
  • Attempt Line’s promoting instruments: Use options like sponsored stickers and in-feed advertisements to extend visibility
  • Have interaction along with your viewers: Use Line’s broadcast messaging function to ship customized updates to a focused viewers

9. LinkedIn

Finest for: B2B advertising, group constructing, customer support, older demographics, and focused promoting

linkedin profile has about section, header, and tabs for products, posts, jobs, life, and people that work there

LinkedIn is a social networking platform for companies and professionals. This implies it’s a fantastic place for B2B advertising.

You’ll be able to create an organization web page and publish numerous sorts of content material, together with:

  • Textual content posts
  • Photos and movies
  • Job listings
  • Articles
  • Paperwork

Posting thought-provoking, related content material about matters in your area of interest will help you construct an viewers. And join with different high voices in your trade.

You may as well put up content material by means of your private profile. To have interaction goal audiences on a extra private degree.

For extra recommendation, try these LinkedIn marketing tips

10. Mastodon

Finest for: B2B advertising, B2C advertising, group constructing, area of interest communities, and privateness focus

explore page has micro-blogs and memes

Mastodon is a decentralized microblogging platform. 

Decentralized signifies that it’s made up of servers run by totally different folks or organizations—not a single firm. This construction permits for extra management over knowledge privateness and content material moderation inside every group.

Mastodon is especially helpful for reaching tech-savvy, privacy-conscious audiences and communities centered round particular pursuits.

Listed here are some suggestions for fulfillment:

  • Be part of related cases: Discover and take part in cases (communities) associated to your trade to attach with the suitable viewers
  • Have interaction authentically: Work together with customers by responding to feedback and collaborating in discussions to construct belief
  • Share worthwhile content material: Present insightful, related content material that resonates along with your group’s pursuits and desires
  • Collaborate with group influencers: Associate with influencers inside particular cases to extend your attain and credibility
  • Monitor engagement: Use out there instruments to trace interplay and suggestions, adjusting your technique primarily based on what works finest

11. Messenger

Finest for: B2C advertising, group constructing, customer support, messaging, and focused promoting

messenger user interface includes sending money to friends, sharing videos, chatting with friends, and reacting with emojis

Messenger (generally referred to as Fb Messenger) is a well-liked messaging app that permits customers to ship messages, share media, and make calls. 

For entrepreneurs, it’s platform for immediately partaking with prospects and prospects. By providing customized assist and working focused campaigns.

Listed here are some suggestions for fulfillment:

  • Leverage Messenger bots: Implement chatbots to deal with inquiries, supply product suggestions, and course of orders. To make your operations smoother.
  • Run Messenger advertisements: Use Meta’s advert platform to create advertisements that open a dialog in Messenger to immediately have interaction with potential prospects
  • Supply customized assist: Use Messenger for one-on-one buyer assist to construct stronger relationships along with your viewers
  • Analyze engagement metrics: Usually test Messenger’s analytics to know consumer interactions and refine your messaging technique for higher outcomes

12. Picsart

Finest for: B2C advertising, group constructing, visible content material, and youthful demographics

social media creation app has templates for various social media platforms

Picsart is a photograph and video modifying app that permits customers to share their creations with one another.

As with different social platforms, you should utilize hashtags to extend your content material’s attain. Or run promoting campaigns.

One of many options we like most is the power to take part in challenges. Which entails submitting your creations and interesting with different folks’s work, so you may improve model consciousness.

13. Pinterest

Finest for: B2C advertising, group constructing, ecommerce, focused promoting, and visible content material

images are stacked within a feed that show home decor, recipes, fashion, and more

Pinterest is a visible discovery platform. It permits customers to save lots of photos and curate (or “pin”) them on digital boards.

Listed here are a number of suggestions for pinning as a enterprise:

  • Optimize for search: Apply Pinterest SEO techniques to maximise the prospect that your content material will get found on the platform (and thru Google)
  • Promote on Pinterest: Goal customers primarily based on who’s visited your web site, engaged along with your pins, and engaged with comparable pins 
  • Publish recurrently: Use the Social Poster(a part of Semrush Social) toschedule pins in bulk and preserve followers engaged with a gentle stream of content material
  • Measure outcomes: Monitor key efficiency indicators by means of Pinterest Analytics and/or Semrush Social instruments—so you may adapt your technique primarily based on what’s working
  • Monitor traits: Use Pinterest Trends to see what searches are trending in your area of interest

14. QQ

Finest for: B2C advertising, group constructing, messaging, regional focus (China), and youthful demographics

AD_4nXdjD7NeXZrH6GMOCG6LNYVo_TBGfJ8se1UsaommsyNc4UEMj4HQuiLtgQDVJTAJ2cta_7OgfPHO4vdZNDeNlA-oug4jehpH-akYt-vtFcyoxwDkbuZtI145AU_UHx0BZBVQptaXf8fdZeIWiwEJB2fjNvQa?key=HjmnPuok_eGcXAhyUWYNSA

QQ presents prompt messaging, voice and video calls, and numerous multimedia sharing options. And is likely one of the hottest social media platforms in China.

QQ is especially good for manufacturers focusing on youthful demographics and tech-savvy customers. 

Listed here are some suggestions for fulfillment:

  • Create a QQ public account: This lets you share updates, work together with followers, and supply buyer assist immediately on the platform
  • Use QQ teams: Be part of or create teams associated to your trade to interact with potential prospects and construct a group round your model
  • Leverage multimedia content material: Share photos, movies, and reside streams to seize the eye of QQ customers and preserve them engaged along with your model
  • Monitor engagement: Usually overview your efficiency to know what resonates along with your viewers and regulate your technique accordingly

15. Quora

Finest for: B2B advertising, group constructing, customer support, area of interest communities, and focused promoting

users post questions to spaces such as "what do chefs use instead of onions?" which has thousands of upvotes

Quora is a platform the place customers can ask questions, present solutions, and have interaction in discussions on a variety of matters. 

It’s significantly efficient for B2B entrepreneurs, trade specialists, and thought leaders who need to construct credibility and attain a distinct segment viewers.

Listed here are some fast suggestions for fulfillment on Quora:

  • Create a profile: Fill out your small business and/or skilled profile with related data
  • Reply related questions: Concentrate on offering high-quality, informative solutions to questions associated to your trade or area of interest
  • Use Quora Advertisements: Promote your solutions or run focused advertisements to extend visibility and attain a bigger viewers
  • Have interaction with the group: Upvote and touch upon different customers’ solutions to construct relationships and improve your presence on the platform
  • Monitor efficiency: Use Quora’s analytics instruments to watch the influence of your solutions and regulate your technique primarily based on what works finest
  • Embody hyperlinks properly: Add hyperlinks to your web site or related content material in your solutions solely once they’re useful and never overly promotional

16. Qzone

Finest for: B2C advertising, group constructing, reside streaming, multimedia content material, regional focus (China), and youthful demographics

mobile app user interface shows short-form content or live streaming and posting

Qzone is a Chinese language platform that permits customers to write down blogs, preserve diaries, ship photographs, take heed to music, play video games, and watch movies.

The platform’s viewers skews youthful. Which implies they in all probability don’t have a variety of spending energy. 

However many celebrities and influencers use Qzone to attach with their followers. So, there are alternatives for influencer advertising campaigns.

Entrepreneurs may also run quite a lot of advertisements for model or product promotion.

17. Reddit

Finest for: B2C advertising, group constructing, customer support, area of interest communities, and focused promoting

subreddit for work from home has multiple threads based on user questions

Reddit is a social media platform the place customers create and be part of communities (generally known as subreddits) centered round particular matters. For instance, there are subreddits devoted to wedding ceremony planning and moral trend.

This enables for focused advertising and group engagement.

Listed here are some suggestions for fulfillment:

  • Take part in related subreddits: Have interaction with communities associated to your trade to construct credibility and join with potential prospects
  • Use Reddit Advertisements: Leverage Reddit’s promoting choices to focus on particular subreddits and demographics to extend your posts’ visibility
  • Monitor discussions: Keep watch over conversations about your model or trade to know buyer sentiments and collect insights
  • Be genuine: Reddit customers worth real interactions—keep away from overt self-promotion and give attention to contributing meaningfully to discussions

Reddit has pointers on how to properly self-promote, however some subreddit moderators are extra strict about it than others. Ignoring these pointers may end up in your account being banned.

For extra recommendation, try our Reddit marketing guide.

18. Rumble 

Finest for: B2C advertising, group constructing, influencer advertising, reside streaming, and video content material

video platform has videos for sports, gaming, podcasts, and more

Rumble is a video-sharing platform that permits customers to add, share, and monetize their content material. 

It is significantly helpful for reaching audiences curious about numerous and impartial content material.

Listed here are some suggestions for fulfillment:

  • Create partaking movies: Concentrate on producing high-quality, partaking movies that resonate along with your target market
  • Use related tags and descriptions: Optimize your video titles, tags, and descriptions to enhance discoverability on the platform
  • Have interaction with viewers: Reply to feedback and work together along with your viewers to construct a loyal following

19. Snapchat

Finest for: B2C advertising, group constructing, influencer advertising, short-form video, visible content material, and youthful demographics

snapchats using ai lens filters for short-form video content

Snapchat is an prompt messaging app the place customers can share photos and messages that disappear after a brief time frame. It’s hottest amongst Gen Zs and millennials.

The platform presents many promoting choices. You’ll be able to create:

  • Single picture or video advertisements
  • Story advertisements (a collection of photos or movies)
  • Assortment advertisements (which permit customers to browse featured merchandise)
  • Commercials (non-skippable video advertisements)
  • AR lenses (which add interactive parts to a consumer’s face or atmosphere)
  • AR filters (static overlays for photos or movies)

20. Stack Change

Finest for: B2B advertising, group constructing, customer support, and area of interest communities

questions by customers to a forum

Stack Exchange is a Q&A-style social platform. The positioning hosts 180+ communities the place customers can ask and reply questions.

Customers can vote for the very best solutions. And the one who requested the query can mark their favourite reply as “accepted.”

Stack Change recommends that customers keep away from opinion-based questions that don’t match a group’s space of experience.

To make use of Stack Change for enterprise functions, reply questions inside your small business’s area of interest. This can assist put your title on the market and increase your status.

21. Telegram

Finest for: B2C advertising, group constructing, customer support, messaging, and privateness focus

mobile app ui shows space for conversations, voice messages, and messaging with memes and stickers

Telegram is a messaging app identified for its end-to-end encryption (safe messaging) for secret chats. 

It additionally permits customers to create messages that self-destruct after a set time frame for sure chats. 

For entrepreneurs, creating channels and posting in them might be an efficient solution to attain a big viewers. 

Plus, you should utilize Telegram for buyer assist, suggestions assortment, and extra.

22. Tieba

Finest for: B2C advertising, group constructing, area of interest communities, and regional focus (China)

forums for various topics

With Tieba (or Baidu Tieba), customers can work together with one another in several “bars” (boards). Every bar covers a unique matter.

Tieba is much like Reddit. And offers a chance to watch or talk immediately along with your viewers.

The platform is hosted by Baidu, the most important search engine in China.

23. TikTok

Finest for: B2C advertising, group constructing, ecommerce, influencer advertising, reside streaming, short-form video, focused promoting, and youthful demographics

short form content that allows you to scroll up to view more

TikTok is a social media platform the place customers create and share movies. 

The app makes use of highly effective algorithms to tailor content material to customers’ pursuits. Which implies you may attain massive audiences earlier than you construct a following.

Listed here are some suggestions for fulfillment:

  • Create a enterprise profile: This unlocks analytics and advert options, serving to you perceive your viewers and promote your merchandise successfully
  • Take part in traits: Partaking with popular TikTok trends and challenges can improve your visibility and make your content material extra relatable
  • Use inventive content material: Concentrate on creating enjoyable, genuine, and visually interesting movies that resonate with TikTok’s viewers
  • Collaborate with influencers: Partnering with TikTok influencers can amplify your model message to achieve a wider viewers
  • Monitor efficiency metrics: TikTok’s analytics instruments enable you to monitor efficiency, perceive what content material works finest, and refine your technique
  • Optimize your content material: Comply with TikTok SEO finest practices to assist your account and movies acquire extra visibility

24. Triller

Finest for: B2C advertising, group constructing, influencer advertising, reside streaming, short-form video, and youthful demographics

top videos section for the NBA shows short form content

Triller is a social media platform the place customers create and share brief movies. It’s significantly in style within the music trade.

Listed here are some suggestions for fulfillment:

  • Create a enterprise profile: This lets you entry analytics and promoting options, serving to you perceive your viewers and promote your merchandise successfully
  • Leverage music traits: Use in style music tracks in your movies to extend visibility and have interaction with the platform’s viewers
  • Collaborate with influencers: Associate with Triller influencers to amplify your model message and attain a broader viewers
  • Concentrate on high-quality visuals: Put money into creating visually interesting and entertaining movies that resonate with Triller’s consumer base
  • Monitor efficiency metrics: Use Triller’s analytics instruments to trace your content material’s efficiency, perceive what works finest, and refine your technique

25. Tumblr

Finest for: B2C advertising, group constructing, area of interest communities, visible content material, and youthful demographics

trending posts include a quote as well as topics like the olympics and deadpool and wolverine

Tumblr is a microblogging and social networking platform the place customers create and share multimedia posts. 

It’s significantly efficient for reaching youthful demographics, artists, writers, and people with area of interest pursuits. 

Listed here are some suggestions for fulfillment:

  • Create a visually interesting weblog: Design your Tumblr web page to replicate your model’s aesthetic and entice followers
  • Publish recurrently: Constant posting retains your viewers engaged and helps construct a following
  • Use tags successfully: Embody related tags in your posts to extend visibility and attain customers curious about particular matters
  • Have interaction with the group: Like, reblog, and touch upon different customers’ posts to foster connections and improve your visibility
  • Share a mixture of content material: Use a mixture of unique posts, reblogs, photos, movies, and textual content to maintain your weblog dynamic and attention-grabbing

26. Twitch

Finest for: B2C advertising, group constructing, influencer advertising, reside streaming, video content material, and youthful demographics

twitch homepage has videos and streamers

Twitch is a reside streaming service that focuses primarily on video gaming. However some customers reside stream music, cooking, or vlog-style content material.

There are three essential methods to do advertising on Twitch:

  • Influencer advertising campaigns: Manufacturers can collaborate with influencers who will promote merchandise to their followers on reside streams 
  • Advert campaigns: Run banner or in-video advertisements on particular channels (the channels have to be part of the Twitch Associate program)
  • Branded channels: Create a way of group by internet hosting reside streams, interviewing folks at your organization, and sharing model updates

27. Viber

Finest for: B2C advertising, group constructing, customer support, messaging, and regional focus (Asia)

mobile app user interface shows video messaging, text messaging, and stickers

Viber (or Rakuten Viber) is an prompt messaging app that lets customers ship messages, make voice and video calls, begin group chats and calls, be part of communities, and extra. And it’s in style in Japanese Europe and components of Asia. 

Viber prioritizes security through the use of end-to-end encryption on all messages, providing “disappearing” messages, and permitting customers to delete and edit any message.

You’ll be able to arrange a Viber Business account that permits customers to work together along with your model. 

If folks join with you, you may ship particular person messages or broadcast messages to a bigger group.

28. WeChat

Finest for: B2C advertising, group constructing, customer support, ecommerce, messaging, and regional focus (China)

video call between four people

WeChat is a social media platform that mixes messaging, social networking, and cellular fee companies. And it’s fairly in style in China.

Listed here are some suggestions for fulfillment:

  • Create an official account: This enables your organization to publish content material, work together with followers, and entry superior options like customer support and promoting instruments
  • Leverage WeChat moments: Share visually interesting and interesting posts to extend model consciousness and engagement
  • Use WeChat mini packages: Develop mini-applications inside WeChat to supply companies or video games to boost the consumer expertise immediately inside the platform
  • Combine WeChat Pay: Allow WeChat Pay to facilitate seamless transactions and enhance the client buying expertise
  • Have interaction with WeChat teams: Be part of or create teams associated to your trade to work together with potential prospects and share worthwhile content material

29. Weibo

Finest for: B2C advertising, group constructing, influencer advertising, reside streaming, multimedia content material, regional focus (China), focused promoting, and youthful demographics

search with top videos in feed

Weibo (previously Sina Weibo) means microblog in Chinese language. Customers can put up photos, ship private messages to followers, put up tales, observe trending matters, and extra. 

The platform appeals to youthful customers. And is usually in comparison with each Xand Instagram.

Weibo additionally presents alternatives for companies. 

Firms can develop and lift model consciousness by means of influencer campaigns, sponsored posts, and lotteries that permit followers earn prizes.

30. WhatsApp

Finest for: B2C advertising, group constructing, customer support, messaging, and privateness focus

mobile app user interface shows photo sharing, messaging, and voice option with your group

WhatsApp is a messaging app that gives a direct and private solution to talk with prospects and prospects.

Listed here are some suggestions for fulfillment:

  • Create a enterprise profile: This unlocks options like fast replies, labels, and automatic messages that can assist you handle buyer interactions effectively
  • Use the enterprise API: Best for bigger companies, it lets you ship notifications, order updates, and buyer assist messages at scale
  • Present wonderful buyer assist: Use WhatsApp to reply questions, resolve points, and supply customized service shortly
  • Ship updates and promotions: Preserve your prospects knowledgeable about new merchandise, gross sales, and particular presents by means of broadcast lists

31. X

Finest for: audio content material, B2B advertising, B2C advertising, group constructing, customer support, multimedia content material, and focused promoting

x profile has bio, links, posts, and what's happening, in the side bar

X is a social media platform utilized by lots of the world’s most influential manufacturers and folks.

You’ll be able to talk along with your target market by posting public messages. These might be as much as 280 characters lengthy (for normal accounts) and embrace photographs, polls, and different content material sorts.

Customer support groups additionally use the direct messaging function to interact with prospects.

To take advantage of this platform, try our information to building an X SEO strategy.

And join Semrush Social. It permits you to schedule X posts, test efficiency metrics, and far more.

social tracker shows top tweets filtered by engagement

32. YouTube

Finest for: B2C advertising, group constructing, influencer advertising, reside streaming, focused promoting, video content material, and youthful demographics

youtube channel has bio and channel overview video

YouTube is a video sharing platform that permits customers to seek for content material. And subscribe to their favourite channels.

Create your YouTube enterprise channel to get began. Then:

  • Create a channel trailer that encourages goal customers to subscribe
  • Carry out YouTube keyword research to see what matters your target market searches for
  • Use YouTube SEO techniques to assist your movies rank in YouTube and Google outcomes
  • Work together with customers through feedback and likes
  • Set up your movies into themed playlists
  • Share your YouTube movies in your web site and different social accounts
  • Think about advertising on YouTube

Monitor your views, subscribers, and different metrics with the Social Tracker (a part of Semrush Social). And use insights to information your future technique.

social tracker shows youtube videos, their likes, comments, and views

You will have a variety of choices with regards to connecting along with your viewers on social media.

Whereas it may be overwhelming to maintain up with even a number of of them, the suitable instruments make it simpler.

Semrush Social comes with every part you must streamline social media management and get higher outcomes.

Need assistance with truly creating your social media content?

Use Semrush’s Social Content AI instrument to generate concepts round your chosen matters.

social content ai tool creates topics based on the business description

And generate partaking content material for Fb, Google Enterprise Profile, Instagram, LinkedIn, Pinterest, and X. 

generated content shows what platforms it was created form and drafted text




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