We’ve picked the 29 finest free Search engine optimization instruments.
- All instruments have been tried and examined by our workforce in 2024
- No bank card particulars are required
- Each software does one thing totally different
Semrush’s Keyword Magic Tool is a key phrase analysis software that permits you to search our database of over 25 billion key phrases from 142 nations.
And you’ll filter outcomes primarily based on varied key phrase metrics, together with:
- Quantity: The keyword search volume—common variety of month-to-month searches in your location
- Intent: The kind(s) of search intent (transactional, industrial, navigational, or informational)
- KD %: The keyword difficulty score, which measures how exhausting it’ll be to rank extremely
- SERP options: The kind(s) of SERP features (non-standard outcomes) that seem within the outcomes
By utilizing the filtering choices and searching for significantly related phrases, the Key phrase Magic Software helps you discover one of the best keywords to your Search engine optimization technique.
Together with your free Semrush account, you possibly can carry out as much as 10 searches with 10 outcomes every per day. And entry quite a lot of different Search engine optimization instruments totally free.
2. Place Monitoring
Position Tracking helps you monitor your Google rankings for goal key phrases in your specified location. And discover out if you happen to occupy any SERP options.
That means, you’ll know whether or not your Search engine optimization technique is working.
With a free Semrush account, you possibly can monitor as much as 10 key phrases in Place Monitoring.
3. Website Audit
The Site Audit software checks your website for over 140 technical and on-page Search engine optimization points.
These embrace points referring to:
- Crawlability
- HTTPS
- Worldwide Search engine optimization
- Website efficiency
- Inside linking
From probably the most extreme to the least extreme, points are categorized as “Errors,” “Warnings,” and “Notices.” That can assist you prioritize what must be addressed first.
Website Audit additionally supplies data on how and why to repair every challenge. And integrates with Trello, Zapier, and Semrush CRM. So it’s simple to create duties to your workforce.
As a free Semrush consumer, you possibly can crawl as much as 100 URLs per 30 days with the Website Audit software. And entry much more free Search engine optimization software program.
The Link Building Tool makes it faster and simpler to build backlinks (hyperlinks from different web sites that time to yours) that may profit your Search engine optimization.
The software identifies hyperlink constructing prospects (websites that may hyperlink to you) primarily based in your opponents and goal key phrases. And as a free consumer, you possibly can import as much as 100 prospects of your personal.
Whenever you’re able to pursue a possibility, the software helps you draft, ship, and monitor your outreach email.
Final however not least, monitor your acquired hyperlinks within the “Monitor” tab. To make sure they continue to be lively.
5. On Web page Search engine optimization Checker
The On Page SEO Checker supplies tailor-made optimization concepts to your webpages.
To make use of it, simply add the goal key phrases to your chosen pages.
Then, the software will examine your content material in opposition to top-ranking opponents’ and Search engine optimization finest practices. To offer concepts overlaying:
- Search engine optimization technique
- Backlinks
- Consumer expertise
- Technical Search engine optimization
- SERP options
- Semantic Search engine optimization
- Content material
Plus, the On Web page Search engine optimization Checker helps you resolve which pages to prioritize. Primarily based on their site visitors potential and so on.
Free Semrush customers can add as much as 10 keyword-page pairs to the On Web page Search engine optimization Checker.
6. Backlink Analytics
Backlink Analytics means that you can analyze your personal and opponents’ backlink profiles. So you possibly can consider your aggressive standing. And enhance your hyperlink constructing technique.
You may see how the next metrics have modified over time:
- Authority Score: A Semrush metric that measures rating energy out of 100
- Referring domains: The variety of websites that hyperlink to the analyzed area
- Backlinks: The variety of backlinks pointing to the analyzed area
Plus, you possibly can uncover:
- What proportion of backlinks are nofollow links (hyperlinks that inform search engines like google to not move rating authority)
- Essentially the most generally used anchor textual content
- Essentially the most linked-to pages
And way more.
With a free Semrush account, you may make as much as 10 requests a day.
7. Area Overview
Semrush’s Domain Overview software supplies invaluable information about opponents’ web sites. Which you should use to create benchmarks to your personal Search engine optimization success.
Amongst different issues, it may possibly present you:
- How a lot natural site visitors they get every month (estimated)
- The place their guests come from
- What number of key phrases they rank for organically
- Which SERP options they mostly rank for
You may make as much as 10 requests a day along with your free Semrush account.
8. Matter Analysis
The Topic Research software helps you discover Search engine optimization-friendly content material concepts you possibly can cowl in your web site.
To make use of it, enter a spotlight matter and goal nation. Then, the software will collect standard and trending subtopic key phrases.
For every subtopic, you possibly can see:
- Subtopic Quantity: The common variety of searches for the subtopic key phrase every month
- Issue: How exhausting it’ll be to earn a excessive natural rating for the subtopic key phrase, expressed as a proportion
- Matter Effectivity: A measure of quantity relative to problem—“Excessive” is finest
- Headlines: Pages referring to the subtopic which have probably the most backlinks
- Questions: Generally searched questions referring to the subtopic
- Associated searches: Associated search phrases that seem on Google, if relevant
With a free Semrush account, you may make two searches within the Matter Analysis software.
9. Search engine optimization Writing Assistant
The SEO Writing Assistant helps you write unique, Search engine optimization-friendly content material that’s simple to learn and aligns along with your tone of voice.
Enter your goal key phrase(s) and viewers to generate suggestions. Then, begin writing your content material to see the way it scores.
The software lets you:
And way more.
You may create a most of two paperwork with a free Semrush account.
10. Itemizing Administration
Listing Management allows you to examine your native citations totally free. So you possibly can guarantee your native enterprise is listed on prime directories. And that key data is current and proper.
If this free Search engine optimization software finds any points, attempt to resolve them rapidly. As a result of constant listings may help your native rankings.
11. Semrush Sensor
The Semrush Sensor means that you can monitor volatility in Google’s search outcomes.
Excessive volatility means outcomes are altering greater than ordinary—probably resulting from an algorithm update. So, it’s useful to observe volatility in your nation and class.
You may as well use the Semrush Sensor to see which SERP features are most prevalent in your area of interest. And optimize your content material with them in thoughts.
12. SEOquake
SEOquake is a free browser extension that gives Search engine optimization information about search engine outcomes pages and particular person webpages.
Join your free Semrush account to see these metrics (and others) for every search outcome:
- Natural place: The place the location ranks in the principle natural outcomes
- Authority Rating: A measure of the location’s rating skill out of 100
- Visits: The estimated variety of month-to-month visits to the area
- Linking domains: The variety of websites that hyperlink to this web page
Whenever you’re visiting particular pages, the SEOquake toolbar supplies helpful details about every web page. And offers you entry to extra detailed reviews.
13. Google Analytics 4
Google Analytics 4 (GA4) is an internet site analytics platform that reveals details about site visitors and consumer conduct.
You put in a monitoring code that permits the software to assemble information about guests’ exercise. Which you’ll then analyze via varied reviews.
Amongst many different issues, you could find out:
- How a lot site visitors comes from natural search
- Which pages drive probably the most conversions
- Traits about your guests
GA4 is among the finest free Search engine optimization instruments for measuring outcomes.
Log in to GA4 (or create an account) to get began.
14. Google Search Console
Google Search Console (GSC) helps you monitor and handle your website’s efficiency in Google Search.
It exhibits your common rating positions for as much as 1,000 prime queries. And what number of impressions and clicks these outcomes drive.
You may as well use GSC to:
Log in to GSC (or create an account) to get began.
Bing Webmaster Tools helps you monitor and handle your website’s efficiency in Bing Search.
Mainly, it’s Bing’s model of Google Search Console.
You should utilize it to:
- Examine which key phrases drive probably the most impressions in Bing
- Get technical Search engine optimization suggestions
- Submit your sitemap to Bing
And way more.
Bing Webmaster Instruments is among the finest free Search engine optimization instruments if you happen to’re specializing in Bing.
16. Google Enterprise Profile
Google Business Profile (GBP) allows you to handle your native enterprise itemizing on Google.
That is the profile that may seem in map-based outcomes. Like this:
Listed here are some issues you are able to do in GBP that may enable you rank greater and get extra native prospects:
- Confirm your online business location
- Add your contact particulars, enterprise hours, images, and so on.
- Publish GBP posts about your information, occasions, and provides
Go to the GBP homepage to get began.
17. Map Rank Tracker
Map Rank Tracker allows you to monitor your online business’s rankings in Google Maps.
Select the local keywords and search areas you wish to monitor. And the heatmap will present your rating for every.
If you happen to’re rating poorly, use the software to take a look at your largest opponents. And attempt to enhance your local SEO technique.
With a free Semrush account, you get 50 credit per 30 days for the Map Rank Tracker. This implies you possibly can scan a five-by-five grid for 2 key phrases per 30 days (5 x 5 x 2 x 1 = 50), for instance.
18. My Experiences
My Reports makes it fast and straightforward to construct SEO reports with information from Google Analytics 4, Google Search Console, Google Enterprise Profile, and varied Semrush instruments.
Plus, it allows you to customise your report to fit your wants.
So, you possibly can visualize your most vital metrics in a single place. And guarantee your SEO results are heading in the right direction.
19. Google Traits
Google Trends means that you can analyze search developments wherever on this planet.
You may see what matters are trending proper now. And doubtlessly collect some content material concepts.
Or analyze search phrases and matters you’re inquisitive about. To see how search curiosity has modified over time.
This information may help you forecast site visitors extra precisely. That can assist you make strategic choices on which matters to cowl.
Go to the Google Trends website to start out your analysis.
20. PageSpeed Insights
Google’s PageSpeed Insights is a free software that permits you to examine Core Net Vitals efficiency on particular person webpages.
These are web page expertise metrics that may have an effect on your rankings in search. And influence customers’ expertise in your website.
So, it’s a good suggestion to repair the efficiency points highlighted.
Go to PageSpeed Insights to start out evaluating your pages.
21. Wealthy Outcomes Take a look at
Google’s Rich Results Test allows you to examine the validity of schema markup on a webpage. To find out if the web page is eligible for rich results.
Wealthy outcomes are search outcomes that embrace additional data (e.g., star rankings). They are usually higher at attracting customers’ consideration and clicks.
You may preview ones you’re eligible for within the software. And see whether or not there are any issues that must be mounted.
22. Google Alerts
Google Alerts notifies you when Google finds content material matching your chosen key phrases.
Right here’s how you should use it as a free Search engine optimization advertising and marketing software:
- Observe related matters to get content ideas
- Observe related matters to get newsjacking concepts
- Observe your model identify to examine for brand new backlinks or backlink alternatives
23. Yoast Search engine optimization
Yoast SEO is a WordPress plugin that helps you optimize your website for search.
The free model supplies on-page Search engine optimization suggestions like this:
And makes it simple to edit Search engine optimization components like:
- Robots.txt: A file that tells search engines like google which pages to crawl
- XML sitemap: A file that tells search engines like google which pages to index
- Robots meta tags: Code that tells search engines like google easy methods to crawl, index, or show a web page
- Canonical tags: Code that helps search engines like google perceive which web page to prioritize when there are duplicate pages
- Structured data: Code that helps search engines like google establish various kinds of data
Visit the WordPress plugin directory to obtain this free plugin.
Meta SEO Inspector is a Chrome extension that makes it simple to evaluation a web page’s metadata.
It will probably show the next information for any web page you go to:
- Title tag: The HTML web page title that may seem in search outcomes pages
- Meta description: The HTML web page abstract that may seem in search outcomes pages
- Canonical tag: The tag that factors to the popular model of the web page
- Heading tags: Tags for the principle heading and subheadings
- Open graph tags: Tags that comprise information for social media sharing
Use this free Search engine optimization software to evaluation your personal pages’ metadata (to make sure it’s current and proper). Or get inspiration from opponents’ titles, descriptions, and so on.
25. Sloth
Sloth helps you implement technical SEO fixes on websites with platform or growth restrictions.
For instance, you should use it to:
- Configure 301 and 302 redirects (which let you direct customers and search engines like google from one web page to a different)
- Implement hreflang attributes (which specify a web page’s language)
- Modify your robots.txt file (which tells search engines like google which pages in your website to crawl)
- Arrange A/B tests (which let you examine two variations of a webpage)
Sloth makes use of Cloudflare Workers. So, you’ll want a free Cloudflare account to get began with the software.
26. Google SERP Simulator
Merkle’s Google SERP Simulator exhibits what a primary outcome for one in all your webpages would possibly appear like on Google.
Merely enter a title tag and meta description. To see what they could appear like on desktop and/or cell.
The preview isn’t 100% dependable. As a result of Google doesn’t at all times show your title tag and outline—and doesn’t at all times show the identical variety of characters.
However this can be a good strategy to check the size and look of your textual content.
27. Connectively
Connectively—previously Assist a Reporter Out (HARO)—allows you to supply media inquiries that may result in backlinks to your website.
Mainly, reporters use the platform to request professional commentary for his or her articles. And you’ll seek for—and reply to—related requests.
(This Search engine optimization software is free for as much as 10 pitches per 30 days.)
If a reporter makes use of your submission, they might credit score you with a backlink.
28. ShortPixel
ShortPixel provides an internet site plugin that mechanically compresses your photographs.
This can be a easy means to enhance page speeds (which might affect your Google rankings). With out compromising picture high quality.
Enter your area on the ShortPixel web site to see what number of photographs you possibly can optimize.
29. ChatGPT
ChatGPT is an AI chatbot that you should use for quite a lot of Search engine optimization duties. All it’s a must to do is present a immediate (instruction).
For instance, you possibly can ask the software to:
- “Generate a listing of 20 long-tail key phrases associated to eco-friendly residence cleansing merchandise”
- “Create an in depth define for a weblog publish about the advantages of distant work, together with key factors and subheadings”
- “Write a compelling meta description for an article about one of the best climbing trails in California that features the goal key phrase ‘California climbing trails'”
- “Present a step-by-step information on easy methods to repair damaged hyperlinks on a WordPress website to enhance Search engine optimization”
- “Draft an outreach e mail template to request a visitor publish alternative on a high-authority journey weblog”
Go to the ChatGPT website and signal as much as attempt it totally free.
Simply remember that the software has the potential to supply inaccurate data and unoriginal textual content. So, you must at all times edit something it generates.
Your free Semrush account provides you entry to most of the finest free Search engine optimization instruments.
However you possibly can obtain much more with a free Semrush trial.
Declare yours now to unlock additional instruments, limits, and options.
