A pitch deck could make a powerful case for your corporation—if it’s well-executed.
On this information, you’ll be taught in regards to the important slides your presentation ought to embrace to impress traders. And get inspiration from seven pitch deck examples.
Let’s get began.
What Is a Pitch Deck?
A pitch deck is a presentation that founders use to clarify their enterprise mannequin or concept to potential traders. And why traders ought to take into account funding the enterprise.
A pitch deck alone gained’t assist you safe funding. As a result of buying monetary assist is a posh, multi-step course of.
However an excellent pitch deck can spark sufficient curiosity amongst potential traders to earn you a follow-up assembly.
With that in thoughts, let’s go over what your pitch deck ought to embrace.
11 Important Pitch Deck Presentation Slides
Right here’s what goes right into a pitch deck that wows traders:
1. Introduction
Your introduction slide ought to talk what you do. And the way your organization solves an issue in your target audience.
This makes a memorable first impression. And units the stage for the remainder of your presentation.
For instance, Careerist did this with one transient sentence: “We finance, prepare, and place job seekers in tech and past.”
Want extra inspiration? Take a look at these value proposition examples from different corporations’ pitch decks:
- Airbnb: “Ebook rooms with locals, reasonably than inns.”
- Softr: “No-code SaaS platform for SMEs to show their knowledge into customized apps.”
- Youreka: “Digital assistant for frontline employees.”
- Synder: “Simple accounting centered on ecommerce.”
2. Drawback
Potential traders want to grasp what your corporation solves to grasp why you matter. Ideally, this implies highlighting a niche out there that you simply tackle.
Give attention to two or three core issues. And maintain the content material clear and concise.
Cloud software internet hosting platform Render listed three core issues its product solves that others don’t.
3. Resolution
As a substitute of itemizing your options, spotlight the advantages. As a result of specializing in how your resolution helps your goal market is way more impactful.
If attainable, embrace proof similar to early take a look at outcomes, buyer testimonials, or case studies.
Don’t overpromise. Realistically present what your services or products will ship.
4. Market Validation
This slide is about proving there’s demand in your services or products. To extend your possibilities of being funded.
To do that, current concrete proof that reveals your goal market can be prepared to purchase your providing. Which you are able to do with market research, buyer surveys, or gross sales knowledge.
Apollo, a gross sales intelligence and engagement platform, used its previous gross sales knowledge to show market validation in its pitch deck.
5. Market Measurement
It is also vital to display your goal market’s dimension. To point out your concept has the potential for substantial income and development.
Present arduous numbers on issues like the general market worth and anticipated development over time.
Use Semrush’s Market Explorer to analysis your goal market’s dimension.
The instrument can let you know how large your market is.
You’ll additionally see total site visitors developments.
And acquire insights into your viewers’s areas.
6. Product
Use this slide to point out off your services or products. And what makes it particular.
Embrace high-quality photographs from a number of angles. And if attainable, add a brief video to assist traders see your services or products in motion.
For instance, fairness administration firm Pulley used screenshots to display its product interface and options in its pitch deck.
7. Enterprise Mannequin
Give traders a transparent understanding of your business model, income streams, key partnerships, and the way you intend to attain profitability. To allow them to see that you’ve a transparent path to success.
Product discovery and improvement platform Fibery supplied a fast overview of its enterprise mannequin in its pitch deck.
And for those who’re already driving site visitors to your web site, take into account together with data on which marketing channels are performing greatest.
In case you’re not utilizing Google Analytics or an analogous internet analytics instrument, use Semrush’s Traffic Analytics instrument to shortly determine the highest contributors to your web site site visitors.
Launch the instrument and enter your area. Then, click on “Analyze.”
Scroll to the “Visitors Journey” part to see a visible illustration of your high site visitors sources.
Use this data to make your pitch deck extra persuasive.
8. Competitor Evaluation
Use this slide to point out traders who your most important opponents are and the way your corporation will beat the competition.
Use Semrush’s Organic Research instrument to find your high opponents.
Launch the instrument, enter your area, choose your nation, and click on “Search.”
Click on the “Rivals” tab and have a look at the “Aggressive Positioning Map.”
Right here, you’ll see a visible illustration of your high natural search opponents.
Scroll to “Natural Rivals” for an inventory of corporations that compete in Google’s high 20 search outcomes for related key phrases.
View every competitor’s estimated organic traffic to determine your greatest threats.
Now, analysis your opponents by visiting their web sites and gathering extra knowledge. And do a strengths, weaknesses, alternatives, and threats evaluation (SWOT analysis) for every one to realize a complete understanding of their market positions:
- Strengths: Determine what every competitor does properly. Like sustaining a optimistic brand reputation, creating proprietary expertise, and so on.
- Weaknesses: Acknowledge competitor shortcomings. Like unfavourable suggestions, lack of sure options, or excessive costs that are not justified by further worth.
- Alternatives: Search for exterior components you should use to enhance your market place. Akin to rising market developments, adjustments in shopper conduct, or technological developments.
- Threats: Decide what exterior components may threaten your success. Like regulatory adjustments or financial downturns.
Now, use your competitor research to create a slide that reveals what units your services or products aside from others. And take into account visually evaluating your product towards opponents.
9. Traction
If your corporation has been working for some time, present a abstract of your monetary historical past. Together with income and vital monetary milestones.
And be clear about any debt or liabilities.
Enterprise software program firm Fulfil.io clearly highlighted traction in its pitch deck. With a graph that reveals income development.
10. Group
Buyers typically say they spend money on folks—not simply concepts. So, display your group’s energy, experience, and credibility.
Embrace photographs, names, roles, and key contributions.
That is one thing software program firm Hologram did properly. The corporate highlighted high executives and their achievements in its pitch deck.
11. Monetary Forecast
Define your future monetary projections (primarily based on market development analysis and different knowledge) to point out you you count on income to develop over the subsequent a number of years. And assist solidify that you’ve a strong plan.
For instance, fintech app Aid highlighted its projected income with a graph.
7 Inspiring Pitch Deck Examples
Airbnb
Airbnb has raised billions of {dollars} to this point and is now a publicly traded firm. So, let’s have a look at the pitch deck that began all of it.
Airbnb’s pitch deck clearly highlighted the issues it solves:
- Excessive journey prices
- Lack of genuine experiences for vacationers
- Lack of choices to e book a house with locals or develop into hosts
The deck additionally included strong analysis in regards to the market dimension and potential development.
By quantifying the market dimension and potential, Airbnb demonstrated vital development alternatives.
Airbnb additionally included interface screenshots. Which confirmed the product in motion and highlighted how simple it’s to make use of.
And the deck clearly defined how Airbnb makes cash. Specializing in its commission-based income mannequin. This readability helped traders perceive the trail to profitability.
Softr
Softr is a no-code platform for constructing internet apps utilizing current enterprise knowledge—and the corporate has raised a complete of $15.7 million from traders. The pitch deck that helped safe a few of these funds made an impression for various causes.
First, it clearly defined what Softr does in just some phrases.
The group used an analogy (“So simple as constructing Lego”) to emphasise the simplicity of its internet app improvement course of.
The presentation additionally outlined a scalable enterprise mannequin that would serve varied industries and use circumstances. This known as consideration to the platform’s flexibility and skill to deal with a variety of buyer wants.
Softr additionally included a concise video demonstration in its pitch deck. To offer a extra detailed have a look at the platform in motion.
Uber
Uber’s pitch deck launched its service as a contemporary resolution to conventional taxi corporations. And the problems its superb clients confronted on the time.
The pitch deck opened by stating the inefficiency and unreliability of conventional taxi providers.
The deck then positioned Uber as a revolutionary resolution: an on-demand ride-hailing service that connects riders with drivers by means of a cellular app. Which addressed the problems it first identified.
Subsequent, it defined how Uber was totally different from conventional taxi providers (the comfort of on-demand rides, the usage of GPS for accuracy, vetted drivers, and quicker response instances) utilizing bullet factors.
The deck additionally highlighted the massive and untapped marketplace for city transportation. By quantifying the market dimension and development potential, Uber demonstrated vital alternatives for market penetration and growth.
Snapchat
Snapchat’s pitch deck wasn’t actually meant for traders. It was made to point out companies the worth of utilizing Snapchat for advertising and marketing to steer manufacturers to create enterprise accounts.
The deck featured Snapchat’s emblem on a brilliant yellow background. And the phrase “For Enterprise” clearly recognized the target market.
The deck included screenshots of Snapchat’s intuitive design, giving companies a have a look at the app’s interface and the way audiences use it.
Snapchat additionally confirmed how main manufacturers like Grubhub have been utilizing its app to attach with clients.To offer tangible proof of the platform’s effectiveness for advertising and marketing.
However Snapchat’s standout characteristic—disappearing messages—was the overarching theme of ithe deck. As a result of it confirmed companies how the app differed from others out there.
Additional studying: A Guide to the Best Advertising Platforms for Your Business
Entrance
Customer support platform Entrance created a pitch deck with a problem-solving narrative, robust visuals, and clear financials. Which made it stand out.
The deck featured symbols, charts, and graphs to focus on key data in an easy-to-understand method.
Entrance highlighted the assorted issues its product solves. Together with the problem of e mail overload that forestalls workers from specializing in productive work.
And Entrance strategically positioned its product as an e mail collaboration instrument with advantages like enhanced data entry, effectivity, and focus.
Detailed monetary projections and clear historic knowledge helped traders perceive Entrance’s monetary viability and potential return on their funding.
Prolific
On-line analysis platform Prolific secured £25 million in its Sequence A funding spherical in 2023. And it’s cheap to imagine the corporate’s pitch deck performed a job.
Prolific highlighted the issue of recruiting high-quality analysis individuals by addressing main ache factors within the recruitment course of. And these ache factors have been particular, making it simple for traders to grasp the impression of the issue.
Prolific then supplied a novel resolution to those challenges: offering researchers with extremely trusted individuals by means of its platform.
It emphasised its distinctive capability to attach vetted individuals with researchers.
Prolific used bullet factors to obviously clarify what units its platform aside. Like 100,000 energetic customers and integration with 1000’s of analysis platforms.
The deck then highlighted Prolific’s development curve with the assistance of a graph. And featured core group members.
The deck additionally included a desk that in contrast Prolific to its opponents to display why Prolific was the superior alternative.
Supernormal
AI-powered notetaker Supernormal raised $10 million in its seed spherical. Thanks partly to an efficient pitch deck that captured consideration with a daring assertion: “By no means take notes once more.”
It then defined what Supernormal does in a single sentence: “Supernormal routinely takes assembly notes for Google Meet.”
The deck then moved on to introduce the brains behind Supernormal. To point out the experience and innovation driving the product.
To additional add credibility, Supernormal listed the highest corporations that use its platform. Like Netflix, Clover, Wayfair, and Salesforce. To assist instill confidence that Supernormal’s product was price investing in.
Create a Successful Pitch Deck
A terrific pitch deck is visually attention-grabbing and concisely shows essential data that’s backed by knowledge. Together with market and competitor analysis.
Gathering that data is less complicated than you would possibly assume.
Use instruments like Market Explorer to analysis new markets and Traffic Analytics to dig up particular knowledge factors. Get entry to each with a Semrush .Developments subscription.
