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Earlier this 12 months, L’Oreal unveiled a game-changing new hair gadget that landed on our Best of CES 2024 list: the Colorsonic, a mess-free hair coloring machine that allows you to brush on everlasting hair colour at dwelling.
Beforehand solely out there on the beauty firm’s web site, the L’Oreal Colorsonic is now that can be purchased in shops and on-line at Target for $125. Choose cartridges are on sale for a restricted time for $29.99 (reg. $31.49) and embody sufficient product for a full software or three touch-ups, plus after-color conditioner. They colour cartridges are at present out there in 20 shades: three black, 5 blonde, 10 brown and two brown/crimson, with formulation freed from ammonia, parabens, phthalates, SLS, SLES and silicones. L’Oreal ultimately plans to supply as much as 40 colour choices.
At CES 2024 (the place L’Oreal was the keynote presenter), model ambassador Eva Longoria helped introduce the Colorsonic from dwelling, calling it “life-changing, game-changing” throughout her video demonstration. ”
“It’s not lockdown anymore, however I nonetheless colour my hair at dwelling,” the Determined Housewives star informed the group in a pre-recorded iPhone video at CES 2024. “Typically I might dread it a bit of bit as a result of it’s type of a manufacturing, you gotta get the gloves out, you gotta get a towel that you just’re gonna sacrifice in case something drips down … however these days are gone. At this time I’m utilizing Colorsonic by L’Oreal, an computerized coloring brush. It’s a colour machine, so the colour mixes itself and all I’ve to do is brush it on. It’s really easy, and my palms aren’t even soiled. It’s superb … and it’s really easy to get the again [of your hair] now [and] What used to take half-hour in my home, now takes 5 minutes.”
It really works like this: Insert your colour cartridge into the Colorsonic, press the button and comb the machine by way of your hair for fast outcomes. Per L’Oreal, the gadget’s bristles “elements and saturates each hair strands and distributes colour evenly, even in hard-to-reach areas.” The machine works on all hair textures, lengths and kinds, and indicator lights let when your cartridge is nearly empty or if the machine’s battery is low.
L’Oreal first introduced the machine at CES 2022 and at last unveiled it at this 12 months’s tech conference.
Goal customers also can save on the newly launched Colorsonic. Members of the retailer’s free-to-join Circle rewards program get 5 p.c off; create an account along with your identify and electronic mail handle right here. One other perk while you store on the mass retailer? On-line purchases are eligible free of charge native pick-up through Goal’s Drive-Up or in retailer (so that you may as effectively verify off your grocery checklist, too).
Store the brand new L’Oreal Colorsonic and choose cartridges beneath, and see the total lineup at Goal here.
L’Oreal Paris Colorsonic Hair Coloration Cartridge 6G Gentle Brown Gold
L’Oreal Paris Colorsonic Hair Coloration Cartridge 10 Very Gentle Blonde Pure
L’Oreal Paris Colorsonic Hair Coloration Cartridge 1 Black
L’Oreal Paris Colorsonic Hair Coloration Cartridge 7 Darkish Blonde Pure
